Three Major Modules
Department Features
As the nation’s only Department of Communication and Technology, we have pioneered a unique focus on “communication technology,” redefining the field with an emphasis on innovative principles, applications, and analysis of emerging technologies such as VR, big data, and web design. The curriculum is grounded in communication knowledge and skills, prioritizing a problem-solving approach over the traditional divide between “theory” and “practice.”
The undergraduate program features three specialized modules—Media Production, Strategic Communication, and Digital Design—designed to align with the latest trends in the communication industry. By moving beyond traditional distinctions like journalism, broadcasting, television, digital content, advertising, and public relations, the program emphasizes integration, interdisciplinary learning, and multi-skill development. This approach fosters creativity and equips students to thrive in today’s dynamic communication landscape.
Media Production Module
Training Objectives and Career Paths: To cultivate creative professionals skilled in media expression, capable of integrating multimedia narratives with a strong foundation in humanities and social context.
Course Design Focus: Advanced media creation, integrated media, analysis of communication, social, and cultural environments, as well as innovative and experimental storytelling.
Strategic Communication Module
Training Objectives and Career Paths: To develop strategic communication professionals with expertise in marketing and advertising, equipped to manage media industries and analyze market dynamics.
Course Design Focus: Integrated marketing communication, media management, organizational communication, public relations, advertising, and media planning.
Multimedia Design Module
Training Objectives and Career Paths: To cultivate design professionals skilled in digital imaging and human-computer interaction, bridging information engineering and communication media.
Course Design Focus: Dynamic imaging, interface design, user experience analysis, and emerging communication technologies with their social impacts.