Research Focus and Future Development

The Master’s Program in the Department of Communication and Technology aims to cultivate advanced communication knowledge and research analysis skills, preparing students to excel as analysts, managers, and innovators in the communication industry. Through rigorous training in communication technology theories and research methods, hands-on practice in the latest media creation and applications, and elective courses spanning diverse communication fields, the program goes beyond the traditional theory-heavy focus of similar master’s programs. It equips students with both analytical expertise and practical skills, enabling them to apply knowledge and methods to communication practices and develop innovative strategies.

Interactive Marketing and Design

Focus on interactive media, marketing communication, interactive design, and other fields as the core content of the courses, the courses aim to train management talents with data analysis, marketing, and design capabilities.

Popular Culture and Technology

The courses focus on the fields of pop culture, technology and society, and multimedia integrated creation. The aim is to train professionals who are capable of analyzing the cultural and social impact of communication technology, policy and industry trends, and innovative media practices.