Chen-Chao Tao
Ext.: 31540
Office: HK222
Email: taoc@nycu.edu.tw
- B.S. June, 1991. National Tsing Hua University.
(Major: Power Mechanical Engineering) - M.A. June, 1996, National Chiao Tung University.
(Major: Communication Technology) - Ph.D. July, 2006. Indiana University, Bloomington.
(Major: Mass Communication. Minor: Cognitive Science)
- 2023-current Chair, Institutional Review Boards B (IRB B), National Yang Ming Chiao Tung University
- 2018-current Professor, National Yang Ming Chaio Tung University
- 2016-current Member, Institutional Review Boards (IRB), National Yang Ming Chiao Tung University
- 2022-2023 Director, The Research Ethics Center for Human Subject Protection, National Yang Ming Chiao Tung University
- 2018-2020 Co-Convenor, Sociology, Ministry of Science and Technology (Convenor, Communication, Ministry of Science and Technology)
- 2013-2018 Deputy Director Research Center for Humanities and Social Sciences, National Chaio Tung University
- 2010-2013 Fulbright Scholar, School of Communication, The Ohio State University
- 2010-2012 Department Chair, National Chaio Tung University
- 2009-2018 Associate Professor, National Chaio Tung University
- 2006-2009 Assistant Professor, National Chaio Tung University
- 2000-2003 General Manager and Founder, Neobits Technology Inc.
- 1996-2000 Deputy Manager, Research Editor, Common Wealth Magazine
【Journal Articles】
English
Yu, W. Y., Wang, Z. J., & Tao, C. C. (2025). The Dynamics of Visual Attention to Advertising Messages in Video Stories. Journal of Advertising, 54(5), 713-731. https://doi.org/10.1080/00913367.2025.2524837 (SSCI)
Chen, C. C., & Tao, C. C. (2025). Identity-Driven News Authentication Strategy in Echo Chambers. Journalism Practice. https://doi.org/10.1080/17512786.2025.2464209 (SSCI)
Chang, F. C., Chang, C. C., & Tao, C. C. (2023). Adolescent pursuit of health information online during the COVID-19 pandemic: The roles played by eHealth literacy and psychological distress. Cambridge Prisms-Global Mental Health, 10, Article e51. https://doi.org/10.1017/gmh.2023.44 (SCIE)
David, P., Hsu, Y. C., & Tao, C. C. (2022). Gain in quantity and novelty of work in intermittent task switching. Information Society, 38(4), 227-239. (SSCI) https://doi.org/10.1080/01972243.2022.2075504
Lin, J.-H., Wu, D.-Y., & Tao, C.-C. (2018). So scary, yet so fun: The role of self-efficacy in enjoyment of a virtual reality horror game. New Media and Society, 20(9), 3223-3242. doi: 10.1177/1461444817744850
Lai, C.-H., Tao, C.-C., & Cheng, Y.-C. (2017). Modeling resource network relationships between response organizations and affected neighborhoods after a technological disaster. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 28(5), 2145-2175. doi:10.1007/s11266-017-9887-4
Lai, C.-H., She, B., & Tao, C.-C. (2017). Connecting the dots: A longitudinal observation of relief organizations’ representational networks on social media. Computers in Human Behavior, 74, 224-234. doi: 10.1016/j.chb.2017.04.037
Beaudoin, C. E., & Tao, C.-C. (2008). Modeling the impact of online cancer resources on supporters of cancer patients. New Media & Society, 10(2), 321-344. (SSCI)
Tao, C.-C., & Bucy, E. P. (2007). Conceptualizing media stimuli in experimental research: Psychological versus attribute-based definitions. Human Communication Research, 33(4), 397–426. [lead article] (SSCI)
Bucy, E. P., & Tao, C.-C. (2007). The mediated moderation model of interactivity. Media Psychology, 9(3), 647-672. (SSCI)
Beaudoin, C. E., & Tao, C.-C. (2007). Benefiting from social capital in online support groups: An empirical study of cancer patients. CyberPsychology and Behavior, 10(4), 587-590. (SSCI)
Chinese
Chao, Y.-C., & Tao, C.-C. (2018). Sentiment analysis of political word-of-mouth: The view of semantic orientation. Journal of Communication Research and Practice, 8(2), 75-107. (TSSCI)
Chen, C.-C., & Tao, C.-C. (2018). Biased assimilation effect: How uncivil news comments polarize attitudes. Chinese Journal of Communication Research, 33, 137-179. (TSSCI)
Tao, C.-C. (2017). The mobilization power of social media: A network opportunity perspective. Mass Communication Research, 131, 49-68. (TSSCI)
Tao, C.-C. (2017). Communication personalness and mobilization: Is social media better than personal contact and mass media? Communication and Society, 41, 41-80. (TSSCI)
Hsu, H.-S., & Tao, C.-C. (2016). Attentional capture by stereoscopic depth. Journal of Cyber Culture and Information Society, 31, 109-147.
Lin, T.-C., & Tao, C.-C. (2015). The enjoyment of horror movies: The mixed emotions account. Journal of Cyber Culture and Information Society, 30, 105-131.
Tao, C.-C. (2015). The Internet and friendship networks: Replacement, augmentation, and stimulation. Communication and Society, 34(2), 57-88. (TSSCI)
Tao, C.-C. (2011). The role of context in mediated message processing: Cognitive versus situated perspective. Journal of Communication Research and Practice, 1(2), 37-47. (TSSCI)
Tao, C.-C. (2011). How do media stimuli receive attention: Salience or relevance? The perspective of cognitive approaches to media. Mass Communication Research, 107, 245-290. (TSSCI)
Tao, C.-C. (2008). A roadmap for research on Second Life. Journal of Cyber Culture and Information Society, 15, 2-16.
Tao, C.-C. (2007). Quantitative, qualitative, or no change: Journalism and communication education in the age of media convergence. Chinese Journal of Communication Research, 11, 59-64. (TSSCI)
【Refereed Conference Papers】
Chang, T.-J. & Tao, C.-C, (2026, Jun). Examining Moral Endorsements in Response to Symbolic and Realistic Threats Depicted in News. Paper presented at 76th annual conference of the International Communication Conference, Cape Town, South Africa.
Ling, T.-W., Tao, C.-C, & Ewoldsen, D. R. (2025, Jun). Sensitivity and Bias in Fake News: Accuracy and Directional Motivated Reasoning. Paper presented at 75th annual conference of the International Communication Conference, Denver, USA.
Chuah, Z.-X., Tao, C.-C, & Lee, K. (2024, Jun). Can’t stop binge-scrolling: How emotional short-form video advertisement captures the eye?. Paper presented at 74th annual conference of the International Communication Conference, Gold Coast, Australia.
Ling, T.-W., Tao, C.-C, & Lee, K. (2024, Jun). Decoding AI-human collaborated news: The illusion of credibility. Paper presented at 74th annual conference of the International Communication Conference, Gold Coast, Australia.
Tsai, T.-W., Yu, H.-Y., Tao, C.-C, & Lee, K. (2024, Jun). Warmth or competence? How message and voice type influence social presence in two different IVR contexts.Paper presented at 74th annual conference of the International Communication Conference, Gold Coast, Australia.
Ling, T.-W. & Tao, C. C. (2023, May). Discrete emotions shape the spreading of fake news in ego-centered networks: Fear, cognitive appraisal, andecho chambers. Paper presented at 73rd annual conference of the International Communication Conference, Toronto, Canada.
Ling, T.-W. & Tao, C.-C. (2023, May). How fake news confuses you? Truth judgment and false memory formed by message gist through associate meaning. Paper presented at 73rd annual conference of the International Communication Conference, Toronto, Canada.
Chen, C.-Y. & Tao,C.-C. (2023, May). Aversive but attractive: Evaluate success of “Fail ad” in approach and avoidance perspective. Paper presented at 73rd annual conference of the International Communication Conference, Toronto, Canada.
Chen, C.-C. & Tao, C.-C. (2022, May). Identity-driven news authentication strategy in echo chambers. Paper presented at 72nd annual conference of the International Communication Conference, the Internet.
Chen, C.-C. & Tao, C.-C. (2022, May). Partisan corrective strategies model: Examining the mediating role of hostile media perception and like-minded political discussion. Paper presented at 72nd annual conference of the International Communication Conference, the Internet.
Wang, R.-Y. & Tao, C.-C. (2022, May). Can warmth breed competence? Double-edged effect of lexical remedy on incapable conversational agents. Paper presented at 72nd annual conference of the International Communication Conference, the Internet.
Yu, W.-Y., Wang, Z., & Tao, C.-C. (2021, May). Judge a news story by its heading:Predicting fake news distribution with headline sentiments. Paper presented at 71st annual conference of the International Communication Conference, the Internet.
Chen, C.-C. & Tao, C.-C. (2021, May). Social media and online news media in motivating political discussion: Influence on homogenous and heterogeneous strong-ties. Paper presented at 71st annual conference of the International Communication Conference, the Internet.
Chen, C.-Y. & Tao, C.-C. (2021, May). Does VR in-game advertising work? A perceptual load perspective with eye movement assessment. Paper presented at 71st annual conference of the International Communication Conference, the Internet.
Huang, H. Y., David, P., Hsu, Y.-C., & Tao, C.-C. (2020, May). Emotion and time assessment: High arousal images facilitate assessment of time passed quickly and memory. Paper presented at 70th annual conference of the International Communication Conference, the Internet.
David, P., Hsu, Y.-C., & Tao, C.-C. (2019, May). Multitasking boosts productivity and novelty. Paper presented at 69th annual conference of the International Communication Conference, Washington, D.C.
Hsu, S.-H. & Tao, C.-C. (2019, May). Does culture matter? Emotion and attitudes toward same-sex advertisements in western and eastern countries. Paper presented at 69th annual conference of the International Communication Conference, Washington, D.C.
Yu, W.-Y., Wang, Z., & Tao, C.-C. (2019, may). Visual attention to product placements: An eyetracking study. Paper presented at 69th annual conference of the International Communication Conference, Washington, D.C.
Chen, C.-C., Tao, C.-C., Liu, M.T., & LaRose, R. (2018, Automatic processes in selective news exposure among habitual Facebook users in Taiwan. Paper presented at 68th Annual Conference of the International Communication Conference, Prague, Czech.
Hsu, Y., David, P., & Tao, C.-C. (2018, May). Attention allocation to persistent and intermittent tasks in multitasking: Conflicting assessments between self-reports and eye fixations. Paper presented at 68th Annual Conference of the International Communication Conference, Prague, Czech.
Hsu, Y., Wei, R., & Tao, C.-C. (2018, May). Exploring factors accounting for risks to scams on mobile phones: Significance of reciprocal expectancy. Paper presented at 68th Annual Conference of the International Communication Conference, Prague, Czech.
Shen, Y.-Y., Tao, C.-C., Knobloch-Weste, S., & Potter, R. (2018, May). The selective exposure paradox: Prior attitude, eye movements, and attitude polarization. Paper presented at 68th Annual Conference of the International Communication Conference, Prague, Czech.
Yu, W.-Y., Tao, C.-C., & Wang, Z. (2018, May). The word power: Verbal labeling effect of product placements. Paper presented at 68th Annual Conference of the International Communication Conference, Prague, Czech.
Lin, J.-H., Wu, D.-Y., & Tao, C.-C. (2017, may). So scary yet so fun: Unraveling a three factor model of enjoyment of mediated fright through a virtual reality survival horror game. Paper presented at 67th Annual Conference of the International Communication Conference, San Diego, CA.
Tao, C.-C. (2016, June). The impact of multiple Web ads on attention: An eye tracking study. Paper presented at 66th Annual Conference of the International Communication Conference, Fukuoka, Japan.
Lai, C.-H., Tao, C.-C., & Cheng, Y.-C. (2016, June). Did you receive what we provided? A study of the coevolving resource networks after a technological disaster. Paper presented at 66th Annual Conference of the International Communication Conference, Fukuoka, Japan.
Hsu, Y.-C., & Tao, C.-C. (2016, April). Segregation, integration, or isolation: Immigrants’ personal networks and social capital. Paper presented at the International Sunbelt Social Network Conference, Newport Beach, CA.
Zeng, Y.-J. & Tao, C.-C. (2015, August). List or grid? Eye movement assessment of the influence of the presentation format on decision making during Web searching. Paper presented at the 18th European Conferences on Eye Movements, Vienna, Austria.
Tao, C.-C. (2015, August). Using an eye tracker to investigate attentional capture of animated display advertisements: A cognitive control account. Paper presented at the 2015 Annual Conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Lai, C.-H., Y, X., S. B., & Tao, C.-C. (2015, May). A longitudinal investigation of technological affordances for humanitarian organizing. Paper presented at 65th Annual Conference of the International Communication Conference, Puerto Rico.
Tao, C.-C. (2013, November). Network opportunity: The hidden influence of absent ties. Paper presented at the Trends in social network research, Taipei, Taiwan.
Hsy, M.-C. & Tao, C.-C. (2013, August). “Searching” versus “Browsing”: Influence of processing mode on attentional capture. Paper presented at the 17th European Conferences on Eye Movements, Lund, Sweden.
Tao, C.-C. (2013, June). Viewing experience of 3D entertainment technology: A stereopsis perspective. Paper presented at the 63th Annual Conference of the International Communication Association, London, UK.
Tao, C.-C. (2012, May). The role of orienting responses in mediated message processing: Distinction between implicit and explicit automatic processing. Paper presented at the 62th Annual Conference of the International Communication Association, Phoenix, USA.
Tao, C.-C. (2011, August). Attention, eye movements, and memory. Paper presented at the 16th European Conferences on Eye Movements, Marseille, France.
Chiang, Y.-H., & Tao, C.-C. (2010, June & July). The role of communication technology in the formation of friendship: Homophily versus diversification. Paper presented at the International Sunbelt Social Network Conference, Trento, Italy.
Tao, C.-C. (2010, June). Processing emotional stimuli: The competition between positivity and negativity for eye movements and attention. Paper presented at the 60th Annual Conference of the International Communication Association, Singapore.
Tao, C.-C. (2009, May). Processing complex information on the Web: The perceptual load approach. Paper presented at the 59th Annual Conference of the International Communication Association, Chicago, USA.
Kuo, L., Chang, Y., & Tao, C.-C. (2008, July). Conquering the digital divide: The development of woman’s digital skills in Taiwan. Paper presented at the 26th Congress of International Association for Media and Communication Research, Stockholm, Sweden.
Tao, C.-C. (2008, May). “My brain is full!” Storage limit and serial position effects during Web search. Paper presented at the 58th Annual Conference of the International Communication Association, Montreal, Canada.
Tao, C.-C. (2007, August). Cognitive processing during Web search: A cognitive control approach. Paper presented at the 90th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C.
Tao, C. C. & Bucy, E. P. (2006, June). Conceptualizing media stimuli in experimental research: Psychological versus attribute-based definition. Paper presented at the 56th Annual Conference of the International Communication Association, Information Systems Division, Dresden, Germany.
Tao, C. C. & Bucy, E. P. (2006, June). Searching Google News: Interactivity, emotion, and the moderating role of Internet self-efficacy. Paper presented at the 56th Annual Conference of the International Communication Association, Communication and Technology Division, Dresden, Germany.
Tao, C. C. & Bucy, E. P. (2005, November). The mediated moderation model of interactivity. Paper presented at the 91st Annual Conference of the National Communication Association, Mass Communication Division, Boston, MA.
Beaudoin, C. E. & Tao, C. C. (2005, September). Modeling the influence of the Internet and social capital on cancer-related health outcomes. Paper presented at the 3rd International Conference of Cancer on the Internet, New Orleans.
Tao, C. C. & Bucy, E. P. (2005, May). Capture the effect of interactivity: Examining the influence of third variables on the processing of interactivity. Paper presented at the 55th Annual Conference of the International Communication Association, Information Systems Division, New York City.
【Research Projects】
National Science and Technology Council – Principal Investigator
| Period | Research Project Title |
| 2025/08/01-2026/10/31 | The social use and its influence of the smartphone: Screenomics-based mixed methods:Phase II（114-2423-H-A49-001） |
| 2024/08/01-2025/10/31 | The social use and its influence of the smartphone: Screenomics-based mixed methods:Phase I（113-2423-H-A49-003） |
| 2024/08/01-2027/07/31 | A signal detection approach to examining communication processes and effects（113-2410-H-A49-025-MY3） |
| 2022/08/01-2024/07/31 | The Psychology of Fake News（111-2410-H-A49-044-SS2） |
| 2019/08/01-2022/07/31 | Rumor Detection, Spreading, and Control（108-2410-H-009-043-MY3） |
| 2018/08/01-2019/07/31 | Being moved, appreciation, and enjoyment: The perspective of mixed emotions (107-2410-H-009 -015 -SSS) |
| 2016/08/01-2018/07/31 | Do anonymity and real name lead to differences in political discussion on the Internet? A social network analysis account (105-2410-H-009-021-MY2) |
| 2015/08/01-2016/07/31 | Attentional capture by animated display ads (104-2410-H-009-038-) |
| 2013/08/01-2015/07/31 | Viewing stereoscopic content: A perspective of cognitive approaches to media (102-2410-H-009-021-SS2) |
| 2013/01/01-2013/07/31 | The role of orienting response in mediated message processing (Short-term foreign research) (101-2918-I-009-006) |
| 2011/08/01-2013/07/31 | Attentional narrowing and memory binding: How emotional content influences memory (100-2410-H-009-036-MY2) |
| 2009/08/01-2011/07/31 | The role of emotion in communication processes and effects: The effects of arousal and valence on memory (98-2628-H-009-001-MY2) |
| 2008/08/01-2009/07/31 | A selective attention approach: Processing complex information (97-2628-H-009-001-) |
| 2007/01/01-2007/08/31 | Explicating the definition of media stimuli in experimental research (96-2412-H-009-001-) |
National Science and Technology Council – Co-Investigator
| Period | Research Project Title |
| 2023/01-2027/12 | Communication survey database 3 |
| 2017/01-2022/12 | Communication survey database 2（105-2420-H-004 -035 -SS3） |
| 2016/02/01-2017/01/31 | Game and mobile APP technology consortium （105-2622-8-009-005-TE2） |
| 2014/10/01-2016/12/31 | Communication survey database 1 (IV, V) （103-2420-H-004-033-SS2） |
| 2013/02/01-2016/01/31 | Game technology consortium （102-2218-E-009-006-、103-2218-E-009-002-、104-2218-E-009-002-） |
| 2011/10/01-2014/09/30 | Communication survey database （100-2420-H-004-049-SS3） |
| 2007/08/01-2010/07/31 | Contextualized scientific problem solving digital learning: Cognition, emotion, and problem solving ability （NSC96-2511-S009-004-MY3） |
Industry-Academia Collaboration Projects
| Period | Research Project Title | Funding Agency |
| 2026/04-2026/12 | Taiwan Internet Report 2026 (PI) | Taiwan Network Information Center (TWNIC) |
| 2025/03-2025/12 | Taiwan Internet Report 2025 (PI) | TWNIC |
| 2024/01-2024/11 | Taiwan Internet Report 2024 (Co-PI) | TWNIC |
| 2022/12-2023/09 | Taiwan Internet Report 2023 (Co-PI) | TWNIC |
| 2021/08-2022/06 | Taiwan Internet Report 2022 (Co-PI) | TWNIC |
Former Master Students
| Year | Name | Thesis |
| 2025 | Yu-Hsin Lin | The Emotional Mechanism of Persuasion: Response Efficacy Induces Hope to Promote Health Behavior |
| 2024 | Zheng-Xuan Chuah | Unveiling Multimodal Dynamics: How Emotional Short-form Video Advertisements Capture the Eye and Mind? |
| 2024 | Tsai-Wen Tsai | Attacking opponents can help in elections? Examining the Political Persuasion Effect through Psychological Reactance Theory. |
| 2024 | Ting-Jui Chang | The Role of Moral Foundations in Shaping Intergroup Attitudes |
| 2023 | Tsai-Wei Ling | How Fake News Confuses You? Truth Judgment and False Memory Formed by Message Gist through Associate Meaning |
| 2023 | Feng-Yi Wang | Study on usability of smartwatch interfaces: Machine learning eye-tracking analysis and prediction based on processing fluency theory |
| 2023 | Yu-Kai Wang | The power of marginality: Agent-Based Modeling for examining the effect of rumor spreading |
| 2022 | Rui-Yang Wang | Can Warmth Breed Competence? Double-edged Effect of Using Social Cues on Human-AI Interaction |
| 2021 | Tung Lee | Trust in the Voice User Interface: Building, Maintenance, Destruction, and Repair |
| 2021 | Ting-Hua Lin | Effective message framing for promoting vaccination: An approach-avoidance theory perspective |
| 2021 | Tsai-Ling Yang | An experience sampling study of online to offline (O2O) platform: The user experience of food delivery services from the approach-avoidance perspective |
| 2021 | Chen-Ya Chen | Assessing attention allocation in VR game: A load theory perspective |
| 2021 | Xiaoyue Zhang | Attention distribution during speed watching: the perspective of perceptual load |
| 2020 | Chi-Yun Cheng | Personal relationships, meaningfulness, and being moved in movies |
| 2019 | Jia-Sheng Lee | Online public opinion mining: Review and prospects |
| 2019 | Shu-Han Hsu | Same-Sex Couples in Advertisements: Does Culture Matter? |
| 2018 | Mei-Tso Liu | Using Eye-tracking to Examine How Emotional Valence and Arousal Influence Attention in Different Stages |
| 2018 | Ting-Hua Chan | When a Killer is a Good Man: The Enjoyment of Crime Drama in the Perspective of Moral Ambiguity, Mixed Emotions, and Affective Disposition. |
| 2018 | Yu-Hsiang Chang | Exploring attention attribution and memory in pseudo-3D environment with the perspective of perceptual load: Advertising effects of 360 videos |
| 2018 | Chun-Ling Tseng | The emotional response and affective feeling of Moving/Touching movies |
| 2017 | Yu-Yin Shen | The Selective Exposure Paradox: Prior Attitude, Eye Movements, and Attitude Polarization |
| 2017 | Chuan-Te Wei | Exploring Usability through Think Aloud with Eye-Tracking: The Meta Cognition Perspective |
| 2017 | An-Li Lin | Revisiting the beautiful-is-usable phenomenon: The perspective of perceptual fluency |
| 2017 | Wei-Yang Lin | Investigating user experience of mobile augmented reality game through mixed methods |
| 2015 | Yu-Chuan Chao | Sentiment Analysis of Political Word-of-Mouth：The view of Semantic Orientation |
| 2015 | Yu-Chia Tseng | Eye movement assessment of the influence of the presentation format and position on decision making in web search |
| 2014 | Su-Lien Huang | Attentional capture by abrupt ad onsets |
| 2014 | Han-Shiou Hsu | Attentional capture by stereoscopic depth |
| 2014 | Tzu-Chun Lin | Eliciting the Coactivation of Horror Film with Enjoyment |
| 2014 | Wan-Ting Lo | Enjoyment of sport game: An appraisal theory perspective |
| 2012 | Wanyu Fu | Exploring encoding and recall of verbal and imagery integrated information with cartoon spokes-character advertisement: A perspective of multi-component working memory model |
| 2012 | Shih-Yin Chen | Citation network analysis of Chinese Journal of Communication Research: The perspective of exponential random graph model (p*) and dynamic model |
| 2012 | Yiying Liao | Emotion, attitude, and behavior: The perspective of iterative reprocessing model |
| 2012 | Yi-Tsung Chen | The influence of multiple information components of television news on attention: A perceptual load perspective |
| 2011 | Chiao-Han Hsu | The influence of emotional content on storage: The perspective of resource allocation and false memory |
| 2011 | Ting-Hua Chang | Product placement, priming, and implicit memory |
| 2011 | Ying-Jun Chu | How in-game advertising capture attention: the perceptual load approach |
| 2011 | Pei-Ying Lin | Eye tracking and user experience: The mediation model of usability |
| 2011 | Po-Wen Cheng | Processing multiple information components of television news: Interactions between orienting responses and processing mode |
| 2010 | Yi-Hsuan Chiang | Dynamics of the reciprocal process between friendship networks and communication networks |
| 2010 | Meng-Chi Hsu | Browsing versus searching: Interactions between processing and attentional capture |
| 2010 | Yi-Hong Li | Eliciting the coactivation of positive and negative emotions through Stroop-like paradigm |
| 2009 | Chun-Yu Chang | Interactions between online word-of-mouth and ourchase intention using dynamic network analysis: A case study of nb_shopping board of PTT |
| 2009 | Chih-Hua Chou | TV campaign advertising in the 2008 Taiwan presidential election: Issues, neagtive attack, and eye contact |
| 2009 | Wan-Yun Yu | Cognitive processing of Web display ads: The influence of dynamic structural features on attention and memory |
Former Undergraduate Students
| Year | Name | Topic |
| 2012 | Lei Chen Chia-I Cheng Wen-Ling Chen Wen-Jie Lo |
Join Us website |
| 2010 | 楊佳純 | 一眼瞬間－以內隱記憶探討產品置入效果（98年大專生參與專題研究計畫，編號：98-2815-C-009-039-H） |
| 2009 | 鄧詠兒 | 網路購物成癮量表 |
| 2008 | Tzu-Hui Ma Chenfang Hsieh Su-Lien Huang |
Lets Exchange website uWant website |
【Awards and Honors】
Excellent Young Scholar Grant (2008-2011). National Science Foundation, Taiwan.
Research Fellowship (2005-2006). Ministry of Education, Taiwan.
【Editorial Responsibilities】
Associate Editor, The Information Society, 2008-present.
Associate Editor, Journal of Cyber Culture and Information Society, 2015-current.
【Editorial Boards】
Chinese Journal of Communication Research, 2018-current.
Mass Communication Research, 2017-2018.
Journal of Communication Research and Practice, 2015-2017.