中文
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Faculty & Staff

Faculty

 

Professor

Ext.: 58712
Office: HK231
Email: SoniaHuang@nycu.edu.tw
Social media: https://www.facebook.com/jsoniahuang/

 

Education

Ph.D., School of Journalism, University of Texas at Austin, U.S., 2007
M.A., School of Journalism and Mass Communication, University of Wisconsin at Madison, U.S., 1999
B.A., Department of Foreign Languages and Literature, National Cheng Kung University, Taiwan, 1996

 

Experience

Professor, NYCU, Taiwan, 2021-current
Visiting scholar, UC-Berkeley, U.S., 2018-2019
Director, Department of Communication and Technology, NCTU, Taiwan, 2016-2018
Associate professor, NCTU, Taiwan, 2012-2021
Associate dean, College of Hakka Studies, NCTU, Taiwan, 2015-2016 
Assistant professor, NCTU, Taiwan, 2008-2012 
Teaching assistant, Television Reporting/Television Producing, UT-Austin, U.S., 2004-2006 
News anchor, host and reporter, ETTV-headquarters, Taiwan, 1999-2002 
News reporter, ETTV-Taichung, Taiwan, 1996-1997

 

Expertise

Media Economics, Media Strategic Management, Quantitative Analyses, Television News, OTT Video

 

Publications, Projects and Honors

【Peer Reviewed Journal Articles】

  1. Huang, J. S., & Ho, F. N. (2023). The Role of Open Business Models in Times of OTT Video Innovation: Evidence from Taiwanese Platforms. Emerging Media.
  2. Ho, F. N., Huang, J. S., Ho-Dac, N., Chang, C., and Lee, S. (2023), Consumer self-disclosure and protection behavior after the Facebook scandal: A comparison between U.S. and Taiwan. Journal of Internet Commerce.
  3. Huang, J. S., Chang, W. A., & Peng, C. L. (2020). Why don’t Hakka speak Hakka? A theory of planned behavior perspective. Journal of Hakka Studies, 13 (1), 97-134.
  4. Huang, J. S. (2020). A meta-research of media management and economics: 1988-2016. Mass Communication Research, 144, 143-183. (TSSCI)
  5. Huang, J. S. (2020). Feedback effect of online brand extension: An empirical analysis of newspapers in Taiwan. Chinese Journal of Communication, 13(4), 389-406. (SSCI)
  6. Huang, J. S., & Chew, D. (2019). Timorese Hakka online community participation in Australia: An extension of the theory of planned behavior. Global Hakka Studies, 13, 111-148。 
  7. Huang, J. S. (2017). A resource-based view of Hakka online communities: A comparative study across Taiwan, China, and Malaysia. Global Hakka Studies, 8, 75-116.
  8. Huang, J. S. & Chang, H. (2016). Substitution effects of virtual studios on Taiwanese TV broadcasting. Journal of Cyber Culture and Information Society, 30, 1-24。
  9. Huang, J. S., & Dai, J.* (2015). Comparing the competitive advantages of leading news sites in mainland China and Taiwan. Chinese Journal of Communication, 8(2), 142-159. (SSCI) 
  10. Huang, J. S., & Wang, W. (2014). Application of the long tail economy to the online news market: Examining predictors of market performance. Journal of Media Economics, 27(3), 158-176. (SSCI)  
  11. Chew, D., & Huang, J. S. (2014). The Timorese Hakka in Australia: Community and the Internet. Global Hakka Studies, 2, 301-336。 
  12. Lin, A., & Huang, J. S.* (2014). A resource-based view of science news: Evidence from Taiwan. Communication & Society, 28, 23-61. (TSSCI)
  13. Huang, J. S., Yang, M. J., & Chyi, H. I. (2013). Friend or Foe? Examining the Relationship between News Portals and Newspaper Sites in Taiwan. Chinese Journal of Communication, 6(1), 103-119. (SSCI) 
  14. Wang, W., & Huang, J. S. (2011). The Taiwanese press in the Internet age: Business strategies, revenue models, long tail economy, and their impacts on journalism. JRE Journal (IAMCR Affiliated Journal), 28-54. 
  15. Huang, J. S. (2011). An examination of the business strategies in the Second Life virtual market. Journal of Media Business Studies, 8(2), 1-17. (lead paper)  
  16. Chyi, H. I., & Huang, J. S. (2011). Demystifying the demand relationship between online and print products under one newspaper brand: The case of Taiwan and the emergence of a universal pattern. Asian Journal of Communication, 21(3), 243-261. (SSCI) 
  17. Huang, J. S., & Sylvie, G. (2010). Industry and firm effects on performance: Evidence from the online news industry in U.S. Journal of Media Business Studies, 7(1), 1-20. (lead paper)  
  18. Sylvie, G., & Huang, J. S. (2008). Value systems and decision-making styles of newspaper front-line editors.Journalism & Mass Communication Quarterly, 85(1), 61-82. (SSCI) 
  19. Tremayne, M., Chen, X., Figur, N., & Huang, J. S. (2008). Perceived authority and communication channel: Experiments with instant messaging. Social Science Computer Review, 26(2), 178-189. (SSCI) 
  20. Huang, J. S., & Heider, D. (2007). Media convergence: A case study of a cable news station. The International Journal on Media Management, 9(3), 105-115. 

【Books and Book Chapters】

  1. Huang, J. S., Hsu, M. & Lai, C. (2023). Taiwan TV’s future? Busienss models and co-optition strategies for OTT video platforms of television, telecomunication, and the origirnal. In Y. Peng & S. Ke (Eds.), 5G. OTT. Convergence (pp. 147-185). Taipei, Taiwan: Mega Forum.
  2. Huang, J. S., & Wu, Y. (2020). Stone from another mountain! Analysis of the business models of OTT national teams. In Y. Peng & Z. Ye (Eds.), 5G. OTT. Convergence (pp. 147-185). Taipei, Taiwan: Mega Forum.
  3. Chew, D., & Huang, J. S. (2017). Between the new and old worlds: Hakka associations in Melbourne, Australia. In W. Chang (Ed.) Hakka Studies in Taiwan, Southeast Asia and the World (pp. 353-384). Hsinchu, Taiwan: National Chiao Tung University Press.  
  4. Huang, J. S., & Wang, W. (2013). Application of the long tail economy to the online news market in Taiwan: Civic participation matters. In A. Albarran, Media Management and Economics Research in a Transmedia Environment (pp. 71-93). New York: Taylor & Francis.
  5. Huang, J. S. (2009). Real business and real competition in the unreal world. In D. Heider (Ed.), Living virtually: Researching new worlds (pp. 191-208). New York: Peter Lang.
  6. Sylvie, G., & Huang, J. S. (2008). Decision-making by newspaper editors: Understanding values and change. In C. Dal Zotto & H. van Kranenburg (Eds.), Management and Innovation in the Media Industry (pp. 215-240). Cheltenham, UK: Edward Elgar.

【English Juried Conference Papers】

  1. Huang, J. S. (2023, May). Best complement to Netflix! A case study of a Taiwanese OTT video’s open business models. Paper presented at the The 15th World Media Economics and Management Conference (WMEMC), Seoul, Korea. [MOST 110-2410-H-A49-043-MY2] 
  2. Huang, J. S. & Ho, F. N. (2022, August 3-6). Open business models of local OTT video services in Taiwan: 2016-2021. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI, USA.
  3. Huang, J. S. & Ho, F. N. (2021, May 27-31). Open Business Models of OTT Video in the United States. Paper presented at the 71st Annual Conference of the International Communication Association (ICA), Virtual Conference.
  4. Huang, J. S. (2019, May 24-28). A meta-research of media management and economics in Taiwan: 1967-2017. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), Washington, DC.
  5. Huang, J. S. & Chew, D. (2019, May 24-28). Timorese Hakka online community participation in Australia: An extension of the theory of planned behavior. Paper presented at the 69th Annual Conference of the International Communication Association (ICA), Washington, DC.
  6. Huang, J. S. (2018, May). The feedback effects of online brand extension on parent brand loyalty: An empirical analysis of newspapers in Taiwan. Paper presented at the The 13th World Media Economics and Management Conference (WMEMC), Cape Town, South Africa. [NSC 102-2410-H-009-033-SS2] 
  7. Chew, D., & Huang, J. S. (2016, September). Between the new and old worlds: Hakka associations in Melbourne, Australia. Paper presented at The Fourth Taiwan International Conference on Hakka Studies, Hsinchu, Taiwan.
  8. Huang, J. S., & Yang, M. J. (2015, August). Success factors of news parent brand: Focusing on parent brand equity, online brand extension and open branding. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. [NSC 102-2410-H-009-033-SS2] Third Place Faculty Paper.
  9. Huang, J. S., & Dai, J. (2013, June). A resource-based approach for competitive advantage among Chinese news sites. Paper presented at the International Association of Media and Communication Research (IAMCR), Dublin, Ireland. [NSC 100-2410-H-009 -040 -MY2]
  10. Huang, J. S. (2013, June). The substitution effect of virtual studios for TV broadcasting: Evidence from Taiwan. Paper presented at the The Objects of Journalism: Media, Materiality, and the News of ICA 2013, London, UK.  
  11. Huang, J. S., & Wang, W. (2012, April). Application of the long tail economy to the online news market in Taiwan: Civic participation matters. Paper presented at the BEA 2012 57thAnnual Convention, Las Vegas, Nevada. [NSC 98-2410-H-009-001]
  12. Wang, W., & Huang, J. S. (2011, July). The Taiwanese press in the Internet age: Business strategies, revenue models, long tail economy, and their impacts on journalism. Paper presented at the International Association of Media and Communication Research (IAMCR), Istanbul, Turkey. [NSC 98-2410-H-009-001]
  13. Yang, M. J., Huang, J. S., & Chyi, H. I. (2011, June). Friend or foe? Examining the relationship between portal news and newspaper sites in Taiwan. Paper presented at the International Telecommunication Society’s (ITS) Asia-Pacific Regional Conference, Taipei, Taiwan.  [NSC 100-2410-H-009 -040 -MY2]
  14. Chyi, H. I., & Huang, J. S. (2010, August). Demystifying the demand relationship between online and print products under one newspaper brand: The case of Taiwan and the emergence of a universal pattern. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO. [NSC 98-2410-H-009-001]
  15. Huang, J. S., & Wang, W.-C. (2010, June). The application of the long tail economy on the online news industry. Paper presented at the The 9th World Media Economics and Management Conference (WMEMC), Bogota, Colombia. [NSC 98-2410-H-009-001]
  16. Huang, J. S. (2009, August). An examination of the business strategies in the Second Life virtual market. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.
  17. Huang, J. S. (2009, August). The determinants of Web traffic in the online news industry: A resource-based view. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.
  18. Huang, J. S. (2008, May). Industry and firm effects on performance: Evidence from the online news industry in U.S. Paper presented at the The 8th World Media Economics and Management Conference (WMEMC), Lisbon, Portugal.
  19. Huang, J. S. (2007, August). Real business and real competition in the unreal world. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C.
  20. Huang, J. S., & Heider, D. (2006, August 2-5). Media convergence: A case study of a cable news station. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.
  21. Sylvie, G., & Huang, J. S. (2006, August 2-5). Value systems and decision-making styles of newspaper editors. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. First Place Faculty Paper.
  22. Chen, X., Figur, N., Huang, J. S., & Tremayne, M. (2006, August 2-5). Perceived authority and communication channel: Experiments with instant messaging. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.
  23. Sylvie, G., & Huang, J. S. (2006, June 19-23). Decision-making by newspaper editors: Understanding values and change. Paper presented at the 56th Annual Conference of the International Communication Association (ICA), Dresden, Germany.
  24. Huang, J. S.(2005, August 10-13). Competition and diversity: A content analysis of news diversity between Fox News and CNN. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Antonio, TX. First Place Student Paper.
  25. Huang, J. S.(2005, April 8-9). Diffusion theory in an Internet environment: testing four key components. Paper presented at The 6th International Symposium on Online Journalism, Austin, TX