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About Us

International collaboration

We actively invest in internationalization, having signed agreements with many prestigious universities to facilitate student exchange programs and research cooperation. Partners include Michigan State University, Ohio State University, and Stanford University in the United States; Korea University, Yonsei University, and Hanyang University in South Korea; National University of Singapore and Nanyang Technological University in Singapore; City University of Hong Kong, etc.

These partnerships along with NYCU’s existing international network has increased the number of students who participate in the exchange programs at various universities around the world.

Faculty and Teaching

      Most of our faculty members have doctorate degrees from reputable universities, along with practical experience in communication. Our faculty members devote themselves to teaching and mentoring students and most have received awards of recognition for their efforts.

      The communication environment is changing rapidly and complexly, and in very different ways than in the past. This calls for adjustments to the structure of communication expertise and training methods. To meet this need, our department emphasizes systematization, serialization, staging, and stratification in curriculum design, and replaces the usual distinction between theory and practice with problem-based learning.

      All courses are designed and taught with the industry’s latest knowledge, case studies, and practices to strengthen links with the real world. We also provide a clear learning plan and track so that students can have guidance in their learning while maintaining the freedom to choose specialties and courses.

      The undergraduate program is divided into three levels in terms of learning stages: Cornerstone courses (freshman and sophomore courses), Keystone Courses (junior), and Capstone Courses. In the“Keystone Courses”, three profession modules are designed: Media Production Module, Strategic Communication Module, and Multimedia Design Module.

      The curriculum design of our master’s program is different from other master’s programs in communication in Taiwan. We emphasize efficient specialty learning so that students can cultivate solid research ability and professional skills within two years of study. Quantitative research methods and qualitative research methods are the only compulsory courses, and the rest are elective courses. The elective courses are in line with the department’s characteristics and communication technology trends, with the establishment of two specialized course clusters of”Interactive Marketing and Design”and “Popular Culture and Technology”.

Visit Us

 

Address: No.1, Sec. 1, Liujia 5th Rd., Zhubei City, Hsinchu County 302, Taiwan

 

By Car

 

National Freeway No. 1, Zhubei Exit→Section 1, GuanMing E. 6th Rd.→ZiQiang S. Rd.→a U-turn under JinGuo Bridge to LiuJia 5th Rd.

 

Taiwan High Speed Railway+Shuttle Bus

 

HSR Shuttle Bus, Zhubei City Bus and Science Park Bus are available at HSR Hsinchu Station. Please get off at HisnWaWu Stop and take a 5-minute walk 

 

Taiwan Railway+Zhubeii City Bus

 

Get off at Zhubei Station, take the free Zhubei City Bus to HsinWaWu stop and take a 5-minute walk 

 

Intercity Coach

 

Get off at NYCU stop and take HSR shuttle bus to HsinWaWu stop

 

NYCU Shuttle Bus

 

Please take the NYCU Shuttle Bus in front of Chong Cheng Hall at KuanFu Campus (NYCU Shuttle Bus Time )

Students’ Future Development

Students’ Future Development

      The core concept of our department is to cultivate media innovators and leaders in the new era, through the design of cross-media and cross-disciplinary courses, students would be able to have the basic academic and professional abilities. After graduation, students further take advantages of their creative to drive the communication and technology related industry.

      Traditional communication related departments mostly bias practices or theories, while the feature of our department is to strike a balance between academics and practices. As we cultivate students’ professional skills, we also fulfill thei rbasic knowledge of communication theories. In order to avoid making the university a “job training center”, we stay close with the media industry and are well-prepared for students’ development after graduation. Comparing to other universities’ communication relating departments, our students have the advantageous ability of cross-media and cross-disciplinary.

       With the development of the communication technology and the enlargement of the service division, the definition of communication is no longer define as media, every industry needs experts with communication backgrounds; therefore, our graduates have their future developments of mainly media industry, and partly communication division in other industry. Moreover, we also set a solid and basic knowledge for students heading for academic development.

Media Industry

      In the media industry, in addition to public media including newspapers, magazines, radio broadcasts and televisions, marketing, public relations and market surveys are also included. So far it has expanded to various forms of new media by means of Internet platform, such as portal, news and information supporting website and shopping platforms, and also communication and information industries. Our students have the advantage of cross-media ability, and are able to develop technology design, news, television producing, advertisement marketing and public relation into various platforms according to their interests. Besides, based on the establish objective of College of Hakka Studies, we also provide talented people for ethnic media.

Communication Relating Divisions

      Although due to the impact of the new media, part of the traditional media industries are being withered, the use of the communication is kept expanding, and either public and private divisions or various industries need effective communication fundamental constructions to help manage and do marketing with high quality communication contents. Our graduates have the specialties of technology design, news, television production, advertisement marketing, and public relation, along with basic knowledge of cross-disciplinary, students have broad futures.

Academic Development

      We strike a balance between skills and theories, and students 

Communication & Technology Research Center

Communication & Cognition Laboratory

The Communication and Cognition Laboratory is a unique research units that combines communication research, cognitive psychology and psychophysiology. By conducting physiological data and eye movement, the lab helps researchers analyze how people process media messages. There are three aspects that the laboratory is aiming for: first, how structure and content of media messages influence people’s attention and the effect on their memories and attitudes; second, the definition, arousal, measurement and effect of emotion; third is the role that working memory plays in media messages processing. It has been applied on several research such as internet communication, digital games, product placement, television news, human-computer interaction and user experience, etc.

Media Culture Laboratory

The Media Culture Laboratory is a space where DCAT fellows and students conduct the research such as popular culture, visual images, Internet communication and online games, etc. The laboratory has a focus group interview room, an in-depth interview room and an observation room which will facilitate the research conduction.

Data and Network Analysis Laboratory

Data and Network Analysis Laboratory strives for developing the research methods of big data and social network analysis so as to quantize the data and combine with social science. The applied areas are professional fields including: analyzing the meaning of advertise marketing, analyzing public opinion, disaster communication and crisis public relations. The laboratory is equipped with social network analyzing software Wordij, Gephi, UCINET and NodeXL for students to analyze problems and visualize the data. In addition to the equipment, our laboratory also has lots of technical interactions with the industry, and we often hold speeches for related issues. We also encourage students to study programming language (we have statistical software R in the laboratory) so as to improve the ability of analyzing. In the future, we will still emphasize on not only quality but also quantity, and add up with data, trying to develop a rigorous and solid research method.

Student Facilities

    • Master Student Lounge

Student lounge is a space where master students can dine and discuss with each other. The lounge has sofa, tables, shelves, microwave oven, television and air conditioner in order to provide a comfortable place for students to take a rest.

 

 

    • Student Carrels

The student carrels has 26 seats available for those who are students of Communication and Technology Master Program and the students of  New Technology and Communication Management Master Program whose advisors belong to Communication and Technology Master Program. For second-year master students, the seats must be registered in advance. It’s the space only for studying and researching.

 

Digital Media Center

    • Virtual Studio

3D Virtual Video Studio Supported by the Council of Hakka Affairs Executive Yuan Taiwan, HsinChu County Government and NYCU, DCAT launched the 3D Virtual Studio in 2011. The studio is by far the best 3D production facility in all the mass communication university departments as well as in the video production industry Taiwan. With a sum of more than 40 million NT dollars investment, DCAT aims to help students implement their creative ideas into reality, not just theoretically but also practically.

  With the quick transformation of the media environment and production, there are some differences between traditional and current studios. And the biggest difference would be the high-tech involvements. For example, the virtual studios are always be utilized for producing high-cost Hollywood films and live news during the election. Therefore, in order to meet this trend, College of Hakka Studies of National Chaio Tung University decides to construct this virtual studio with the  financial support from the school, Council of Hakka Affairs and HsinChu County Government and it is by far the best facility among other universities in Taiwan, as well as video production industry.

    • 　1. Virtual Studio

 

    • 　2. Deputy control room

 

    • 　3. Conference room

 

    • 　4. Dressing room

 

    • 　5. Radio

 

 

    • Digital Media Studio

The Digital Media Studio is equipped with 12 Windows-based computers as well as 4 i-Mac computers with OS X Lion System. Each i-Mac contains iPhoto, iMovie and Garageband. Beside, the Final Cutpro is also avaible in each i-Mac, which can facilitate the audio-vedio post production.

 

 

    • Multimedia Room

The multimedia room is stocked with the most popular editing equipment used in the industries, including Sony/J-30SDI Multi-Format VCR, Sony/HVR-M-35 VCR, AVID, EDIUS, PREIMERE, and FINAL CUT PRO. It provides a diverse and professional learning environment for students and allows them to transmit and edit files in multiple formats.

 

Our mission

The Department of Communication and Technology of National Yang Ming Chiao Tung University (NYCU) was established in 2004. It is the only department of its kind in the country. The Master’s program was added in 2016 to advance academic development. Our mission is to cultivate outstanding innovators and leaders in the communication industry by focusing on the principles, application, and analysis of innovative communication technologies.

Professional training with communication technology is the core concept of the department’s foundation and development. To implement this core concept, we recruit outstanding faculty members, provide advanced teaching and research facilities, and actively establish close contacts with domestic and foreign communication academic and industry professionals.