Faculty & Staff

Professional Experiences

Visiting Scholar, Faculty of Information & Media Studies, Western University, Canada (2017.02-07)

Professor, Department of Communication and Technology, National Chiao Tung University, Taiwan, R.O.C. (2013 to present)

Associate Professor, Department of Communication and Technology, National Chiao Tung University, Taiwan, R.O.C. (2006-2013)

Visiting Scholar, School of Communication, Hong Kong Baptist University, China (2005-2006)

Associate Professor, Department of Mass Communication, Tamkang University, Taiwan, R.O.C. (1994-2006)

Research Areas

Organizational Communication, Intercultural and Cross-cultural Communications, Risk Communication, International and Global News Communication, Ethnic Media and Communication, Information and Communication Technologies, Health Communication

 

Courses Taught 

New Technology and Organizational Communication (AI and Metaverse Technologies Applications), Multi-cultures and Communication, Computer-Mediated Communication, Communication Process and Effects, Health Risk Communication: Emerging Media and Technologies Applications, Communication Research Methods

 

Publications (Books)

Lee, M. (2024). Communication and Identification of  Indigenous Peoples and Hakka Ethnic Groups in the Era of Internet Media Technology. New Taipei City: Weber Publication International LtD.  (In Chinese)

Lee, M. (2021). Climate Change: Media Representations and Risk Communication. Hsinchu: National Yang Ming Chiao Tung University Press. (In Chinese)

Lee, M. (2013). Hakka Ethnic Media and Cultural Communication: Representations, Media Effects, and Speech Communication. Taipei: Taiwan Elite Publishing. (In Chinese)

Publications (Journal articles)

Lee, M. (2021). A Comparative Study of Parasocial Interaction Effects of Two Hakka TV Programs: Nightly News and You Ke Jia Gao Ke Xue. Journal of Hakka Studies, 14(2), 41-100.

Lee, M. (2019). Media representations of climate change and global warming: 2009-2017. Humanities and Social Sciences Newsletter Quarterly, 20(4), 41-48. (In Chinese)

Lee, M. (2017). Climate change risk communication of the Taiwanese mainstream newspaper internet platforms: A longitudinal analysis from 2009 to 2016. Chinese Journal of Communication Research, 32, 45-90. (In Chinese)

Lee, M. (2016). Multiculturalism and ethnic minority media: An analysis of content diversity for the Hakka TV programming. Hakka Studies, 9(1), 99-141. (In Chinese)

Lee, M. (2016). The applications of the information and communication technologies for the Hakka radio broadcasting stations in Taiwan. Global Hakka Studies, 7, 183-226. (In Chinese)

Lee, M. (2015). New media and science communication: An analysis of Low Carbon Living Weblog. Communication & Society, 32, 59-90. (In Chinese)

Lee, M. (2014). Hakka representations in the internet news: A symbols-and-meaning approach. Journal of Hakka Public Affairs, 10, 29-50. (In Chinese)

Lee, M., & Chen, L. (2013). A Study of News Coverage and Production of Global Warming and Climate Change Issues in Taiwanese Mainstream Newspapers. China Media Research, 9(2), 36-45.

Lee, M. (2013). A study of the portrayed images of Yami/Tao indigenous group in the Taiwanese mainstream media and local media in Orchid Island. Intercultural Communication Studies, XXII(1), 63-76. (In Chinese)

Lee, M. (2013). A study of domestication and production of news on global warming in Taiwan. National Taiwan University Journalism Forum, 12, 3-34. (In Chinese)

Lee, M. (2013). An analysis of the organizational culture and organizational identification of Hakka ethnic media: The case of Hakka TV in Taiwan. Communication and Management Research, 12(2), 3-52. (In Chinese)

Lee, M. (2012). A study of the organizational identification and organizational culture of EBC financial news channel, EBC ETTV channel, CTiTV Inc., and CTV in Taiwan. Journal of Communication Management, 13(1), 54-82. (In Chinese)

Lee, M. (2012). On Studying Interethnic Communication between the Hakka and Other Ethnic Groups in Taiwan. Intercultural Communication Studies, 21(3), 29-40.

Lee, M. (2012). On studying interethnic communication between the Hakka and other ethnic groups in Taiwan. Intercultural Communication Studies, XXI (3), 29-40.

Lee, M. (2012). A study of the effects and uses of Hakka ethnic media in Taoyuan, Hsinchu, and Miaoli in Taiwan. Journal of Hakka Public Affairs, 5, 69-98. (In Chinese)

Lee, M. (2012). Prospects of Taiwanese digital TV in the era of digital convergence. Bulletin of Research on Elementary Education. 52(4), 30-35. (In Chinese)

Lee, M. (2011). A longitudinal framing analysis of the Hakka Magazine. Journal of Hakka Public Affairs, 4, 87-114. (In Chinese)

Lee, M. (2011). Media Frames and Hong Kong Residents’ Perceptions of Hong Kong Disneyland. China Media Research, 7(2), 66-76.

Lee, M. (2011). A study of the program quality of the Nightly News of Hakka TV in Taiwan. Hakka Studies, 4(2), 141-196. (In Chinese)

Lee, M. (2011). Media frames and Hong Kong residents’ perceptions of Hong Kong Disneyland. China Media Research, 7(2), 66-76.

Lee, M. (2011). Virtual ethnicity: The uses and evaluation of the Hakka internet information resources. Journal of Hsuan Chuang Information and Communication, 8, 133-153. (In Chinese)

Lee, M. & Chuan, C. (2010). A study of the crisis communication about the 88 floods: A case study of PTT Emergency on BBS. Journal of Hsuan Chuang Information and Communication, 7, 1-22. (In Chinese)

Lee, M. & Huang, S. (2009). A study of the competitiveness and programming strategies for Taiwanese celestial digital television channels. Communication and Management Research, 9(1), 63-92. (In Chinese)

Lee, M. & Liu, E. (2008). The representations of Hakka images and Hakka news in the mainstream Taiwanese newspapers: 1995-2007. Hakka Studies, 2(2), 31-81. (In Chinese)

Lee, M. (2007). Quality assessment of TV international news programs: A comparative study of ‘World Viewpoint’ on PTS and ‘Global News’ on ERA NEWS. National Taiwan University Journalism Forum, 6, 69-100. (In Chinese)

Lee, M. (2006). A study on the organizational cultures and sustainable development strategies of eight Taiwanese TV stations. Communication and Management Research, 5(2), 37-72. (In Chinese)

Lee, M. (2005). The content and determinants of foreign news coverage in four major Taiwanese newspapers, 1988-1999. Mass Communication Research, 85, 111-139. (In Chinese)

Lee, M. (2003). An analysis of the content and production of Taiwanese TV international news reportages. Communication & Culture, 10, 1-30. (In Chinese)

Lee, M. (2002). Program quality assessment of “In-depth Reports” of Taiwan’s Public Television Service. Tamkang Journal of Humanities and Social Sciences, 13, 97-142. (In Chinese)

Lee, M. (2001). Media literacy for TV viewers: An analysis of media participation, feedback, access, and ratings. Media Literacy Monthly Magazine, 10, 13-16. (In Chinese)

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Lee, M. (2000). On studying organizational cultures and management styles of transnational corporations in Taiwan. Mass Communication Research, 63, 163-199. (In Chinese)

Lee, M. & Barnett, G. (1997). A symbols-and-meaning approach to the organizational cultures of banks in the United States, Japan, and Taiwan. Communication Research, 24(4), 394-412.

Lee, M., Zimpfer, S.E., Barnett, G.A., & Jacobson, T.L. (1993). Diffusion and perceived advantages of CD-ROM, on-line database, and print sources, ERIC.

Publications (Book Chapters)

Lee, M. (2023). Domestication and reversed domestication of Hakka TV international news and local news programs. In Chou Chin-Hung & Chang Han-Pi (Eds.), The Diverse Experiences of the Hakka Around the World-GHAS First Annual Conference Proceeding. Kaohsiung: Chu Liu Publishing. (In Chinese)

Lee, M. (2017). A reception analysis of Hakka TV Nightly News. In Chang Wei An (Ed.), Locality, Southbound, and Global Hakka (pp. 11-70). Hsinchu: National Chiao Tung University Press. (In Chinese)

Lee, M. (2015). The construction of Hakka images in the ‘Hakka ING internet platforms’ of Hakka Affairs Council. In Chang Wei An & Liu Da Ho (Eds.), Hakka Reflects Taiwan-Ethnic Cultural Industry and Hakka Images (pp. 255-278). Miaoli: Laurel Publishing. (In Chinese)

Lee, M. (2015). A fantasy theme analysis of the nuclear waste on ‘Lanyu Biweekly’. In Kuo Lian Wen (Ed.), Ethnic Identification and the Media of Orchid Island (Lanyu) (pp. 112-146). Hsinchu: National Chiao Tung University Press. (In Chinese)

Lee, M. (2011). Small group communication theories. In Chen Guo-Ming (Eds.), Communication Theories (pp. 115-150). Taipei: Wunan Publishing. (In Chinese)

Lee, M. (2010). A critical discourse analysis of the Hakka news: Power relations and ideologies. In Chuan, Y. & Jian, M. (Eds.), Formation and Transitions of the Hakka (pp. 851-884). Hsinchu: National Chiao Tung University Press. (In Chinese)

Lee, M. (2010). On studying science communication of the Taiwanese mainstream newspapers: News sources of reports on global warming. In Mo, C., Tang, Y., Huang, H., & Kuan, S. (Eds.), Proceedings of Science Communication II (pp. 191-132). Taipei: Taiwan Science Communication Coordination Centre. (In Chinese)

Huang, M., Chou, C., Hsiao, R., & Lee, M. (2004). Global logistics management case study: ASUS Computer Inc. E-Manufacturing and E-Commerce Cases. Taipei: Ministry of Education. (In Chinese)

Barnett, G. A. & Lee, M. (2003). Issues in intercultural communication research. In W. B. Gudykunst (Ed.), Cross-Cultural and Intercultural Communication (pp. 259-274). CA: Sage.

Barnett, G. A. & Lee, M. (2002). Issues in intercultural communication research. In W. B. Gudykunst & B. Mody (Eds.), Handbook of International and Intercultural Communication (pp. 275-290). CA: Sage.

Conference Papers (Selected, English Papers Only)

Fang, N., Lee, M., & Yan, W. (1992). A cross-cultural analysis of initial interactions, paper presented at the Speech Communication Association Annual Conference, October, 1992, Chicago, IL.

Lee, M. (1992). Japanese and European business organizations in “Business Week”, paper presented at the Eastern Communication Annual Conference, April, 1992, Portland, ME, USA.

Yan, W., Lee, M., & Becker C. (1992). A test of cultural convergence theory on Chinese students in the United States, paper presented at the International Communication Association Annual Conference, May, 1992, Miami, FL, USA.

Lee, M. & Zimpfer, S. (1993). Library technologies in the New York State, paper presented at the Eastern Communication Association Annual Convention, April, 1993, New Haven, CT, USA.

Lee, M. & Zimpfer, S. (1993). Diffusion and perceived advantages of CD-ROM, on-line database, and print sources in the libraries of New York State, paper presented at the International Communication Association Annual Convention, May, 1993, Washington, D.C., USA.

Lee, M. (1994). The effects of American mass media and interpersonal contacts on images of the United States, paper presented at the Eastern Communication Association Annual Convention, April, 1994, Washington, D.C., USA.

Lee, M. (1994). A comparison between American and Taiwanese students’ value perceptions, paper presented at the Eastern Communication Association Annual Convention, April, 1994, Washington, D.C., USA.

Becker, C. & Lee, M. (1994). Image of freedom, image of other, image of self: Mass communication and the image of Koreans, Taiwanese, Japanese, North Americans, and Brazilians, paper presented at the International Communication Section of the International Association for Mass Communication Research, July 3-8, 1994, Seoul, Korea.

Lee, M. (1994). The impact of communication channels on Taiwanese peoples’ perceptions of the United States, paper presented at the International Communication Section of the International Association for Mass Communication Research, July 3-8, 1994, Seoul, Korea.

Lee, M. (1994). An approach of symbols-and-meaning to organizational culture of banks in the U.S. and Asia, paper presented at the 12th International Conference on Organizational Symbolism, Calgary, Canada, July 1994.

Lee, M. & Barnett, G. A. (1995). A Symbols-and-meaning approach to the organizational cultures of banks in the United States, Japan, and Taiwan, paper presented at the International Communication Association Annual Convention, May 25-29, Albuquerque, NM, USA.

Lee, M. (1997). A study of organizational culture of transnational advertising companies in Taiwan, paper presented at the National Communication Association Annual Convention, Nov. 19-23, Chicago, USA.

Lee, M. (1999). A content analysis of the US news coverage on China-Taiwan relations: A three-year review, paper presented at the 49^th Annual Conference of the International Communication Association, May 27-31, San Francisco, California, USA.

Lee, M. (2004). A study of the organizational cultures, management styles, and sustainable development strategies of Taiwanese TV stations, paper presented at the Ninetieth Annual Meeting of the National Communication Association, Nov. 11-14, Chicago, IL, USA.

Lee, M. (2005). Examining communication and journalism education in Taiwan: Progress, problems, and prospects, paper presented at the Conference of Media and Society in China Today, University of Westminster, June 17-18, London, UK.

Lee, M. (2005). An analysis of the organizational cultures of Taiwanese non-profit television stations: Da-Ai TV and BLTV, paper presented at the 91^st Annual Meeting of the National Communication Association, November 17-20, Boston, MA, USA.

Lee, M. (2006). Domesticating Disney: A study of the media coverage of Hong Kong Disneyland, paper presented at the China Media Center annual conference, University of Westminster, June 16-17, London, UK.

Lee, M. (2006). Cultural glocalization: A study of the organizational culture of Hong Kong Disneyland, paper presented at the National Communication Association Annual Convention, Nov. 11 to Nov. 19, San Antonio, U.S.A.

Lee, M. (2007). Media representations and images of the Hakka in Taiwan, paper presented at the International Association for Intercultural Studies Annual Convention, Harbin, PR China, June 22-24, 2007.

Lee, M. (2007). Image restored or not? A study of the image and crisis management of Hong Kong Disneyland, paper presented at the National Communication Association Annual Convention, Nov. 14 to Nov. 17, Chicago, U.S.A.

Lee, M. (2008). Crisis communication and image restoration in the Chinese context: A case study of the Democratic Progressive Party in Taiwan, paper presented at the National Communication Association Annual Convention, Nov. 21-24, San Diego, California, U.S.A.

Lee, M. (2009). Media representations and media framing of the interactions among the five Taiwanese ethnic groups: 1968-2007, paper presented at the China Association for Intercultural Communication & Association for Chinese Communication Studies, June 11-14, 2009, Beijing Foreign Studies University, Beijing, China.

Lee, M. & Wang, M. (2009). Identification of the impacts of organizational culture on sustainable development implementation within media organizations. INFORMS (Operations Research and Management Science), paper presented at the Service Science International Conference, August 6-8, Hong Kong, Hong Kong University of Science and Technology.

Lee, M. (2009). An analysis of the media frames of “Hakka Magazine”: 1990-2007, paper presented at the 15^th International Association for Intercultural Communication Studies, September 18-20, 2009, Kumamoto Gakuen University, Japan.

Lee, M. (2010). On studying interethnic communication between the Hakka and other ethnic groups in Taiwan, paper presented at The 16^th IAICS (International Association for Intercultural Communication Studies) Conference, Guangzhou, China, June 18-20, 2010.

Lee, M., Chen, L., & Chuang, C. (2010). The news flow and reportage orientations of the coverage of global warming in the Taiwanese daily newspapers, 2003-2008, paper presented at the 8^th Biennial PACA Conference, Shenzhen University, Guangdong, China, July 16-18, 2010.

Lee, M. (2011). A comparative framing analysis on the media representations of Yami/Tao aboriginal peoples in Taiwan, paper presented at the XVII International Conference of the International Association of Intercultural Communication Studies (IAICS), Corral de Piedra No. 2, Ciudad Universitaria Intercultural, CP. 29299, San Cristóbal de Las Casas, Chiapas, Mexico, June 6-10, 2011.

Lee, M. (2012). A case study of the organizational culture of Hakka television station in Taiwan, paper presented at The 18th International Conference of the International Association for Intercultural Communication Studies (IAICS) Yuan Ze University, Chung-Li, Taiwan, June 8-June 11, 2012.

Lee, M., & Lin, C. (2013). A study of program quality of Taiwanese Hakka ethnic radio broadcasting: A multiculturalism perspective, paper presented at the 19^th International Conference of the International Association for Intercultural Communication Studies, October 3-October 5, Far Eastern Federal University, Vladivostok, Russia.

Lee, M. (2014). Computer-mediated communication of the Taiwanese Hakka broadcasting media in the age of digital convergence, paper presented at the 20^th International Conference of the International Association for Intercultural Communication Studies, July 31-August 4, University of Rhode Island, Kingston-Providence, RI, USA.

Lee, M. (2015). A study of diversification of the Hakka ethnic media in Taiwan, paper presented at the 21^th International Conference of the International Association for Intercultural Communication Studies, July 15-July 18, The Hong Kong Polytechnic University, Hong Kong.

Lee, M. (2017). Imagined cyber community: A study on overseas Hakka audiences’ self-categorized ethnic identity in the age of globalized media, paper presented at the 15th Asia-Pacific Conference of the Association for Business Communication, “Business Communication in the Age of Glocalization and Digitalization”, June 9-11, The Hong Kong Polytechnic University, Hong Kong SAR, China.

Lee, M. (2018). Representing and constructing climate change risk communication strategies on Facebook: A longitudinal study, paper presented at the 24th International Conference of the International Association for Intercultural Communication Studies (IAICS), July 5 – 8, Chicago, IL USA.

Lee, M. (2019). Climate Change and Internet Media: Representing and Constructing Global Warming Narration in the Post-Paris Agreement Era, paper presented at the 25th International Conference of the International Association for Intercultural Communication Studies (IAICS), July 12 – 15, Brno, Czech Republic.