Faculty
Professor
Ext：58708
Office：HK131
Email：yupei@nycu.edu.tw
Education
PhD. in Journalism, National Cheng-Chi University, Taiwan,R.O.C.
M.A. in Journalism & Communication Studies, Fu Jen Catholic University, Taiwan, June 1996.
B.A. in Journalism & Communication Studies, Fu Jen Catholic University, Taiwan, June 1993.
Experience
Council Member (2009-2010).Taiwan Academy for Information Society.
Secretary General (2007-2008).Taiwan Academy for Information Society.
Executive Editor (2005-2006). Chinese Journal of Communication and Society.
Council Member (2007-2010). Chinese Journal of Communication and Society.
Associate Director-General (2009). Chinese Communication Society Annual Conference, Hsuan Chuang University, Hsinchu, Taiwan.
Executive Director (2007-2008). Taiwan Academy for Information Society Annual Conference, National Chiao Tung University, Hsinchu, Taiwan.
【 Research Group Member 】
Research Center for Humanities and Social Sciences, RCHSS, NCTU
Center for Science Technology and Society, STS
【 Member 】
International Communication Association, ICA
Association of Internet Research, AoIR
Digital Games Research Association International Conference, DiGRA
International Association for Intercultural Communication Studies, IAICS
Chinese Communication Society, CCS
Taiwan Academy for Information Society, TAIS
Expertise
Audience Research, Media Culture, Digital Games, Gender and New Media
Publications, Projects and Honors
【Refereed Journal Articles (last 5 years)】
Chang, Y. P. (2011). Forum: Online Games and Media Culture. Mass Communication Research, 108, 1-17.
Chang, Y. P. (2011). Experiential pleasure of online gamers. Chinese Journal of Communication Research, 19.
Lu, P. H., & Chang, Y. P. (2010). The politics of gender differences: The media representations and the identity struggle of the female athletes. Chinese Journal of Communication Research, 17, 139-170.
Chang, Y. P., & Chiu, H. Y. (2010). Masculinity in media culture of digital game. The Chinese Journal of Communication and Society, 12, 111-146.
Chang, Y. P. (2009). Conjunction of online and offline world: A study based on MMORPG Players’ interpretations of their experiences. Mass Communication Research, 98, 1-45.
Chiu, C. S., & Chang, Y. P. (2009). Imagination and creativity: Sexuality in fan fiction culture. Journal of Hsuan Chuang Information and Communication, 6, 141-172.
Chang, Y. P. & Yeh, M. J. (2008). The curse of Beauty: Power of man gaze on web-photo-album.Journal of Cyber Culture and Information Society, 15, 249-274.
【Refereed Conference Papers (last 5 years)】
English
Chang, Y. P. (2011, January). Spectacle, Imagination, and Performance: how the players perform their masculinity and femininity in the online game. Paper will be presented to the 2011 Hawaii International Conference on Arts and Humanities in January 9-12, 2011. Hawaii, United States.
Lee, M. H. & Chang, Y. P. (2011, January). Nostalgia and Reformation: how Hakka culture revived in Taiwan Hakka Dumpling Festival. Paper will be presented to the 2011 Hawaii International Conference on Arts and Humanities in January 9-12, 2011. Hawaii, United States.
Chang*, Y. P. & Lu, P. F. (2009). Self-identity and pleasure of online shopping: A case study of consumers who purchase Japanese commodities in Taiwan. Paper will be presented to International Association of Intercultural Communication Studies (IAICs) in September 18-20, 2009. Kumamoto, Japan.
Kuo*, L., Chang, Y., & Tao, C. (2008/7/24). Conquering the digital divide: The development of woman’s digital skills in Taiwan. Paper to be presented to International Association of Media and Communication Research (IAMCR) in July 20-25, 2008. Stockholm, Sweden.
Chang, Y. (2007).Soliloquy performance in fan cybercommunitites: Case Study of a Taiwanese Literature Website. Paper to be presented to Association of Internet Research 8.0 conference in October 18-20, 2007. Vancouver, Canada.
Chinese
張玉佩（2009年10月）。⟨互動媒體的文本框架：傳統敘事結構的重新思考⟩。「2009年傳播與科技研討會」。新竹：交通大學。
盧沛樺、張玉佩*（2009年7月）。⟨女性運動員之媒體再現與認同糾葛⟩。「2009年中華傳播學會」。新竹：玄奘大學。
張玉佩（2009年6月）。⟨魯蠻與兔肥：解構客家電影的符號意象⟩。「2009年台灣客家研究學會」。新竹：交通大學。
張玉佩*、邱馨玉（2008年11月）。⟨男性氣概的再現：數位遊戲之文本結構探索⟩。「2008年台灣資訊社會學會年會暨學術研討會」。新竹：交通大學。
張玉佩（2008年7月）。⟨遊戲、人生：從線上遊戲玩家探討網路世界與日常生活的結合⟩。「2008年中華傳播年會學術研討會」。宜蘭：淡江大學。本文獲「2008年中華傳播學會教師組優良論文獎」。
張玉佩（2007年11月）。⟨從線上遊戲看大學生的網路成癮現象⟩。「大學生網路成癮行為的成因及輔導策略研討會」。新竹：交通大學。
張玉佩（2007年7月）。⟨跨文化下的採訪訓練課程反思：以「客家文化」報導種子部隊訓練為例⟩。「2007年中華傳播年會學術研討會」。台北：淡江大學。
張玉佩（2007年7月）。⟨日常生活脈絡下的遊戲玩家：從閱聽人觀點探討遊戲研究⟩。「2007年中華傳播年會學術研討會」。台北：淡江大學。
【Academic Awards】
Fulbright Senior Research Grant (2010-2011)
Outstanding Scholar Award (2006-2009). National Chiao Tung University.
Outstanding Research Award (2008). The 2008 Chinese Communication Society Annual Conference, Taiwan.
Top Student Paper Award (supervisor, 2008). The 2008 Chinese Communication Society Annual Conference, Taiwan.
Center Scholar (2009). Research center for the Humanities and Social Sciences, National Chiao Tung University.
【Teaching Awards】
Outstanding Teaching Award (2008). National Chiao Tung University.
Merit Tutor Award (2006). National Chiao Tung University.
Outstanding Teaching Award (2004). Hsuan Chuang University.