Entertainment Media Workshop
What opportunities and challenges do new media face? And how Media Entertainment play a important role in communication? These questions were the subject of the “Entertainment Media Workshop” held on July 24, 2014.
In this keynote speech, Professor Peter Vorderer represented a systematic exploration of media entertainment from an academic perspective.He pointed that people could obtain the satisfaction from their emotion by using entertainment media.For example, watching a exciting game, people enjoy the process of suspense.And people will get vicarious pleasure by watching a romantic drama, or have a stronger appreciation of the importance of life by watching a tragedy movie, although tragedy movie also make people sad.
He also mentioned that people often don’t know why they use certain media. He said: “If you ask why I would use some media, I could’n tell you the answer, because its hard to say, it’s a lifestyle but not completely is.”Nevertheless, he also emphasized that people would reflect themselves after using the media.But eventually, seeking pleasure is the original purpose that people willing to use media.
Another important topic is focus on the digital media environment which especially has a fixed place in young people’s lives – they are permanently online and permanently connected. Like mobile technology, in the form of phones or tablets, is making our lives better than ever before. It does this in many ways, not the least of which is making communications routine. We can be in touch with those we need to reach, whether work-related or personal in nature.
While water can keep a boat afloat, it can also overturn it.Mobile phones having a negative impact on people’s interpersonal skills.Professor Peter Vorderer showed a Video of how smartphone change people’s life. In this video, some of people use phones at a meal, whether it be at home or eating out; checking the phone for a message even when they are out with friends.”Really bad, we can’t leave without mobile phones”he said.
Although the purpose of using mobile is to meet the needs of contacting with others, people often overlooked its negative impact –they are more afraid of being excluded. Besides, multi-task also affect people’s learning and thinking.These research topic are very worthy to explore for future, if has the opportunity, professor Peter Vorderer will to cooperate with Taiwanese scholars.