About Us

Faculty and Teaching

Most of our faculty members have doctorate degrees from reputable universities, along with practical experience in communication. Our faculty members devote themselves to teaching and mentoring students and most have received awards of recognition for their efforts.

 

The communication environment is changing rapidly and complexly, and in very different ways than in the past. This calls for adjustments to the structure of communication expertise and training methods. To meet this need, our department emphasizes systematization, serialization, staging, and stratification in curriculum design, and replaces the usual distinction between theory and practice with problem-based learning.

 

All courses are designed and taught with the industry’s latest knowledge, case studies, and practices to strengthen links with the real world. We also provide a clear learning plan and track, so that students can have guidance in their learning while maintaining the freedom to choose specialties and courses.

 

The undergraduate program is divided into three levels in terms of learning stages: Cornerstone courses (freshman and sophomore courses), Keystone Courses (junior), and Capstone Courses. In the “Keystone Courses,”, three profession modules are designed: Media Production Module, Strategic Communication Module, and Multimedia Design Module.

 

The curriculum design of our master’s program is different from other master’s programs in communication in Taiwan. We emphasize efficient specialty learning so that students can cultivate solid research ability and professional skills within two years of study. Quantitative research methods and qualitative research methods are the only compulsory courses, and the rest are elective courses. The elective courses are in line with the department’s characteristics and communication technology trends, with the establishment of two specialized course clusters of “Interactive Marketing and Design” and “Popular Culture and Technology”.

Visit Us

 

Address: No.1, Sec. 1, Liujia 5th Rd., Zhubei City, Hsinchu County 302, Taiwan

 

By Car

 

National Freeway No. 1, Zhubei Exit→Section 1, GuanMing E. 6th Rd.→ZiQiang S. Rd.→a U-turn under JinGuo Bridge to LiuJia 5th Rd.

 

Taiwan High Speed Railway+Shuttle Bus

 

HSR Shuttle Bus, Zhubei City Bus and Science Park Bus are available at HSR Hsinchu Station. Please get off at HisnWaWu Stop and take a 5-minute walk 

 

Taiwan Railway+Zhubeii City Bus

 

Get off at Zhubei Station, take the free Zhubei City Bus to HsinWaWu stop and take a 5-minute walk 

 

Intercity Coach

 

Get off at NYCU stop and take HSR shuttle bus to HsinWaWu stop

 

NYCU Shuttle Bus

 

Please take the NYCU Shuttle Bus in front of Chong Cheng Hall at KuanFu Campus (NYCU Shuttle Bus Time )

問與答

請問傳科系與其他學校相關系所有何差異?

我們是全國唯一的傳播與科技學系,跟國內外傳播科系相較,「以傳播科技為主軸的傳播專業訓練」是本系奠基與發展的核心理念與系所特色。
本系所有課程均以當前傳播環境趨勢與重要傳播議題為導向,兼顧理論、方法與實用面向,教學方式力求嚴謹而活潑,並隨時因應外在環境的變遷而進行調整。

本系擁有全台最新穎最完善的媒體製作設備,包括虛擬攝影棚、網路廣播電台、電視導播室及後製中心、實境創客空間等。研究設備方面,我們擁有認知實驗室、媒體文化實驗室及數據與網絡分析研究室等。

我們堅持小班架構與低生師比,以提昇教學品質和學習效果,師生互動也非常密切。我們致力讓傳科系不僅成為一個卓越的教育與研究機構,也是一個探索傳播知識宇宙的團隊,以及開心學習與共同成長的大家庭。

傳科系的學生將會對於傳播科技發展脈絡及理論有堅固的基礎,並具備各項數位時代的媒介素養及創造實作能力。

 

請問傳科系在畢業後的未來發展?

由於系上課程中英文並重,我們鼓勵學生時常以最新科技發展作為創造力的發想,並以全球就業為畢業後發展的目標。除了有機會直升本系碩士班之外,不少學生亦錄取國內外相關研究所繼續深造,或進入科技媒體,例如Google, Yahoo; 以及網站科技行銷、數位娛樂媒介(如遊戲公司、社群網站)大眾傳播領域及廣告公關等相關領域。

 

請問傳科系的課程規劃較偏重理論還是實務經驗?

傳科系以理論及實務並重。大一大二為基底課程,以文字、影音、網頁、設計、美學、理論、統計、及研究方法為基礎。大三為核心課程,根據最新的傳播學術發展與傳播產業趨勢,訂定三大專長模組:媒體創作模組、策略傳播模組、數位設計模組。大四為總整課程,實踐「產學連結」與「專案製作」等課程設計理念,並鼓勵學生到國外大學交換、擴大全球視野。

 

請問傳科系屬於客家學院,是否需要接觸大量客家相關知識?

傳科系課程設計以傳播科技的專業訓練為核心,但鼓勵學生接觸台灣多元的文化,因此本系學生必須修習三門客家相關課程,更加了解客家文化特色與歷史脈絡。

 

請問陽交大的傳科所、傳播所有何不同?

陽交大傳科系碩士班與傳播所,是各自獨立的教學單位。傳科系是目前台灣唯一以「數位媒體匯流、融合傳播科技實務」為導向的碩士班,發展目標方向,將以跨越傳統媒體藩籬、整合理論實務為基準,教學方向不只是朝向世界潮流的前瞻性理論發展,也會融合媒介實務,讓學生有親身體驗、親手實踐的訓練,即便是非本科系考進來的碩士班學生,也將體會新聞採訪、影視製作、多媒體創作融合到網路平台的可能性,發揮想像力、創造性地思考未來傳播媒體的夢想。

陽交大傳播研究所的發展目標,建議同學可以直接到該所網站進行瞭解。目前兩個單位,是分開而獨立的系所。

 

請問碩士班每一學期大概要修幾學分比較適當呢?

建議碩士生每學期修九個學分(三門課)較為適當。三門課當中,建議搭配必修的方法課(量化、質化),以及從「互動行銷與設計」與「流行文化與科技」群組中門自己有興趣的傳播專題。除了修課,也鼓勵碩士生積極擔任教學及研究助理,從中擷取教學及研究的經驗。選擇兩門自己有興趣的傳播專題。除了修課,也鼓勵碩士生積極擔任教學及研究助理,從中擷取教學及研究的經驗。

 

請問所上有出國交換的機會嗎?

除了本校豐富的姊妹校資源外,本系、所學生有優先到到新加坡國立大學、香港城市大學、韓國延世大學與漢陽大學、日本慶應義塾大學、美國密西根州立大學、法國史特拉斯堡大學等交換學生的機會。詳細內容請注意系網頁公告,或詢問系辦。

Students’ Future Development

Students’ Future Development

      The core concept of our department is to cultivate media innovators and leaders in the new era, through the design of cross-media and cross-disciplinary courses, students would be able to have the basic academic and professional abilities. After graduation, students further take advantages of their creative to drive the communication and technology related industry.

      Traditional communication related departments mostly bias practices or theories, while the feature of our department is to strike a balance between academics and practices. As we cultivate students’ professional skills, we also fulfill thei rbasic knowledge of communication theories. In order to avoid making the university a “job training center”, we stay close with the media industry and are well-prepared for students’ development after graduation. Comparing to other universities’ communication relating departments, our students have the advantageous ability of cross-media and cross-disciplinary.

       With the development of the communication technology and the enlargement of the service division, the definition of communication is no longer define as media, every industry needs experts with communication backgrounds; therefore, our graduates have their future developments of mainly media industry, and partly communication division in other industry. Moreover, we also set a solid and basic knowledge for students heading for academic development.

Media Industry

      In the media industry, in addition to public media including newspapers, magazines, radio broadcasts and televisions, marketing, public relations and market surveys are also included. So far it has expanded to various forms of new media by means of Internet platform, such as portal, news and information supporting website and shopping platforms, and also communication and information industries. Our students have the advantage of cross-media ability, and are able to develop technology design, news, television producing, advertisement marketing and public relation into various platforms according to their interests. Besides, based on the establish objective of College of Hakka Studies, we also provide talented people for ethnic media.

Communication Relating Divisions

      Although due to the impact of the new media, part of the traditional media industries are being withered, the use of the communication is kept expanding, and either public and private divisions or various industries need effective communication fundamental constructions to help manage and do marketing with high quality communication contents. Our graduates have the specialties of technology design, news, television production, advertisement marketing, and public relation, along with basic knowledge of cross-disciplinary, students have broad futures.

Academic Development

      We strike a balance between skills and theories, and students 

Communication & Technology Research Center

    • Communication & Cognition Laboratory

The Communication and Cognition Laboratory is a unique research units that combines communication research, cognitive psychology and psychophysiology. By conducting physiological data and eye movement, the lab helps researchers analyze how people process media messages. There are three aspects that the laboratory is aiming for: first, how structure and content of media messages influence people’s attention and the effect on their memories and attitudes; second, the definition, arousal, measurement and effect of emotion; third is the role that working memory plays in media messages processing. It has been applied on several research such as internet communication, digital games, product placement, television news, human-computer interaction and user experience, etc.

 

Media Culture Laboratory

The Media Culture Laboratory is a space where DCAT fellows and students conduct the research such as popular culture, visual images, Internet communication and online games, etc. The laboratory has a focus group interview room, an in-depth interview room and an observation room which will facilitate the research conduction.

 

Data and Network Analysis Laboratory

Data and Network Analysis Laboratory strives for developing the research methods of big data and social network analysis so as to quantize the data and combine with social science. The applied areas are professional fields including: analyzing the meaning of advertise marketing, analyzing public opinion, disaster communication and crisis public relations. The laboratory is equipped with social network analyzing software Wordij, Gephi, UCINET and NodeXL for students to analyze problems and visualize the data. In addition to the equipment, our laboratory also has lots of technical interactions with the industry, and we often hold speeches for related issues. We also encourage students to study programming language (we have statistical software R in the laboratory) so as to improve the ability of analyzing. In the future, we will still emphasize on not only quality but also quantity, and add up with data, trying to develop a rigorous and solid research method.

 

    • Communication & Cognition Laboratory

The Communication and Cognition Laboratory is a unique research units that combines communication research, cognitive psychology and psychophysiology. By conducting physiological data and eye movement, the lab helps researchers analyze how people process media messages. There are three aspects that the laboratory is aiming for: first, how structure and content of media messages influence people’s attention and the effect on their memories and attitudes; second, the definition, arousal, measurement and effect of emotion; third is the role that working memory plays in media messages processing. It has been applied on several research such as internet communication, digital games, product placement, television news, human-computer interaction and user experience, etc.

 

Media Culture Laboratory

The Media Culture Laboratory is a space where DCAT fellows and students conduct the research such as popular culture, visual images, Internet communication and online games, etc. The laboratory has a focus group interview room, an in-depth interview room and an observation room which will facilitate the research conduction.

 

Data and Network Analysis Laboratory

Data and Network Analysis Laboratory strives for developing the research methods of big data and social network analysis so as to quantize the data and combine with social science. The applied areas are professional fields including: analyzing the meaning of advertise marketing, analyzing public opinion, disaster communication and crisis public relations. The laboratory is equipped with social network analyzing software Wordij, Gephi, UCINET and NodeXL for students to analyze problems and visualize the data. In addition to the equipment, our laboratory also has lots of technical interactions with the industry, and we often hold speeches for related issues. We also encourage students to study programming language (we have statistical software R in the laboratory) so as to improve the ability of analyzing. In the future, we will still emphasize on not only quality but also quantity, and add up with data, trying to develop a rigorous and solid research method.

 

Student Facilities

    • Master Student Lounge

Student lounge is a space where master students can dine and discuss with each other. The lounge has sofa, tables, shelves, microwave oven, television and air conditioner in order to provide a comfortable place for students to take a rest.

 

    • Student Carrels

The student carrels has 26 seats available for those who are students of Communication and Technology Master Program and the students of  New Technology and Communication Management Master Program whose advisors belong to Communication and Technology Master Program. For second-year master students, the seats must be registered in advance. It’s the space only for studying and researching.

Digital Media Center

    • Virtual Studio

3D Virtual Video Studio Supported by the Council of Hakka Affairs Executive Yuan Taiwan, HsinChu County Government and NYCU, DCAT launched the 3D Virtual Studio in 2011. The studio is by far the best 3D production facility in all the mass communication university departments as well as in the video production industry Taiwan. With a sum of more than 40 million NT dollars investment, DCAT aims to help students implement their creative ideas into reality, not just theoretically but also practically.

  With the quick transformation of the media environment and production, there are some differences between traditional and current studios. And the biggest difference would be the high-tech involvements. For example, the virtual studios are always be utilized for producing high-cost Hollywood films and live news during the election. Therefore, in order to meet this trend, College of Hakka Studies of National Chaio Tung University decides to construct this virtual studio with the  financial support from the school, Council of Hakka Affairs and HsinChu County Government and it is by far the best facility among other universities in Taiwan, as well as video production industry.

    •  1. Virtual Studio

 

    •  2. Deputy control room

 

    •  3. Conference room

 

    •  4. Dressing room

 

    •  5. Radio

 

 

    • Digital Media Studio

The Digital Media Studio is equipped with 12 Windows-based computers as well as 4 i-Mac computers with OS X Lion System. Each i-Mac contains iPhoto, iMovie and Garageband. Beside, the Final Cutpro is also avaible in each i-Mac, which can facilitate the audio-vedio post production.

 

 

    • Multimedia Room

The multimedia room is stocked with the most popular editing equipment used in the industries, including Sony/J-30SDI Multi-Format VCR, Sony/HVR-M-35 VCR, AVID, EDIUS, PREIMERE, and FINAL CUT PRO. It provides a diverse and professional learning environment for students and allows them to transmit and edit files in multiple formats.

 

    • Virtual Studio

3D Virtual Video Studio Supported by the Council of Hakka Affairs Executive Yuan Taiwan, HsinChu County Government and NYCU, DCAT launched the 3D Virtual Studio in 2011. The studio is by far the best 3D production facility in all the mass communication university departments as well as in the video production industry Taiwan. With a sum of more than 40 million NT dollars investment, DCAT aims to help students implement their creative ideas into reality, not just theoretically but also practically.

  With the quick transformation of the media environment and production, there are some differences between traditional and current studios. And the biggest difference would be the high-tech involvements. For example, the virtual studios are always be utilized for producing high-cost Hollywood films and live news during the election. Therefore, in order to meet this trend, College of Hakka Studies of National Chaio Tung University decides to construct this virtual studio with the  financial support from the school, Council of Hakka Affairs and HsinChu County Government and it is by far the best facility among other universities in Taiwan, as well as video production industry.

    •  1. Virtual Studio

 

    •  2. Deputy control room

 

    •  3. Conference room

 

    •  4. Dressing room

 

    •  5. Radio

 

 

    • Digital Media Studio

The Digital Media Studio is equipped with 12 Windows-based computers as well as 4 i-Mac computers with OS X Lion System. Each i-Mac contains iPhoto, iMovie and Garageband. Beside, the Final Cutpro is also avaible in each i-Mac, which can facilitate the audio-vedio post production.

 

 

    • Multimedia Room

The multimedia room is stocked with the most popular editing equipment used in the industries, including Sony/J-30SDI Multi-Format VCR, Sony/HVR-M-35 VCR, AVID, EDIUS, PREIMERE, and FINAL CUT PRO. It provides a diverse and professional learning environment for students and allows them to transmit and edit files in multiple formats.

 

Our mission

 

        National Chiao Tung University had started to prepare for Department of Communication and Technology since 2003 and had started to enroll students since 2004. We have high ratio of teachers and students and school-working and lessons were all great. The whole department was in good atmosphere, and teachers and students were all very energetic, these features set up a great basis for the department. Afterward, our department developed stably and the amount of enrollment gradually increased. Since 2009, we have enrolled 40 freshmen every year, and the teachers increased from 6 to 15 in 2021. We remain the high ratio of teachers and students so as to keep the teaching and learning quality. Moreover, teachers, as well as students, performed well in either academic and practical aspects. We not only become an iconic department in the university but also gain lots of attention in the domestic communication-related industry.


        When first established, we were temporarily set up in Science Building 2 in Guangfu Campus; however, at the same time, we had already built a building owned by us in Liujia Campus. In summer of 2010, the building was completed and we moved in. We got much bigger space and better equipment, and, of course, teachers and students got greater resources. Especially thanks to the funding from the Hakka Affairs Council, we set up the most advanced equipment “3D Virtual Studio”, and we also integrated the resources we had and established the “Digital Media Center”. It not only upgrades the aspects of training and teaching relating to communication and technology, but also encourages us to become a better department.


        In order to make a progress and fully take advantage of the teaching and research resources, as well as to enhance our academic quality and ability, after few years of preparing, we started to enroll postgraduate students. Dating back to the year from 2010 to 2015, we worked with Institute of Communication Studies of College of Humanities and Social Sciences in NCTU, using the name of “Institute of Communication Studies Second Division” to enroll 12 students every year. Moreover, since 2013, we have worked with Institute of Applied Arts and set up “Communication Arts and Technology PhD program”, which annually enrolls 2 students. Our goal is to cultivate excellent researchers in the worldwide communication field.