Prabu David 教授專題演講：媒體多工無所不在－增進還是減損幸福感？
演講名稱：媒體多工無所不在：增進還是減損幸福感？
Pervasiveness of Media Multitasking and Effects on Well-Being
演講者（職稱）：Prabu David教授（美國密西根州立大學傳播藝術與科學學院院長）
演講時間：2015/12/4（五）12:10－13:20 p.m.
演講地點：國立交通大學客家文化學院HK115教室
演講內容：
With rapid advances in communication technologies, media multitasking has become a routine activity. In this talk, I will begin with a descriptive account of the pervasiveness of media multitasking among college-age students in the United States. Then using survey data and path models, I will discuss potential benefits and harms of pervasive multitasking on well-being, specifically from problematic use of mobile phones. Finally, I will offer a model of Motivated Threaded Cognition that accounts for media multitasking and a preliminary test of this model using eye-tracking data.
報名網址：http://cclab.kktix.cc/events/cclab1204
主辦單位：交通大學傳科講座
如有任何問題請聯絡講座助理：曾俊綾、林安俐（信箱:jenny810825@gmail.com）