Byungho Park副教授演講：神經行銷學－運用心理生理學探究新科技
演講名稱：
Neuromarketing: Applying psychophysiology to testing new technology (神經行銷學：運用心理生理學探究新科技)
演講者（職稱）： Byungho Park副教授（韓國科學技術學院資訊與媒體管理副教授）
演講時間：2015/1/８（五）12:10－13:20 p.m.
演講地點：國立交通大學客家文化學院HK206教室
演講內容：
This research talk will focus on introducing a recent study on financial consumers, with an emphasis on the research method used. A study conducted in November 2015 focused on how individuals with different appetitive/aversive system characteristics responded to different financial products (mutual funds). On top of self-report data, physiological responses from subjects were collected. Data from an ongoing analysis will be presented during this talk. Participants are encouraged to raise questions and provide comments during this talk.