系所成員

專任教師


副教授

分機: 58718
研究室: HK130
信箱:hsinyitsai@nycu.edu.tw

 

學歷

美國密西根州立大學媒體與資訊博士
國立中正大學電訊傳播所碩士
國立清華大學外國語文學系學士

 

經歷

陽明交通大學學務處職涯發展組組長
客家電視台節目與新聞自律委員會
全球客家研究期刊編輯委員會、副執行編輯
國際傳播學會(ICA)傳播科技學門(Communication and Technology Division) 國際事務聯絡人(International Liaison)
美國密西根州立大學講師、教學助理、研究助理
美國哈佛大學法學院Berkman 網路與社會研究中心實習
美國Benton基金會COMPASS 傳播政策研究
公共電視策略研發部副研究員
義大利Università Carlo Cataneo交換學生

 

專業領域

• 傳播資訊科技的使用與影響
• 傳播資訊科技政策
• 傳播資訊科技與社會
• 傳播資訊科技的選擇與使用
• 資訊科技與媒體素養

 

著作、計劃案與榮譽

【期刊論文】

Tsai, H. S. & Lin, H. F. (in press). Social TV and Audience Engagement: Investigating the Relationship between Facebook Engagement and TV Performance of the Voice (USA). Online Information Review. doi: 10.1108/OIR-06-2021-0293 [SCIE/SSCI]

Lin, H. F., Tsai, H. S., & Yeo, B. (in press). Augmented reality advertising in entertainment programming across cultures. Journal of Creative Communications.

Tsai, H. S. (2022). Minority Ethnic Media: Challenges for the Future. Asian Journal of Communication, 32(1), 21–40, doi: 10.1080/01292986.2021.2007275 [SSCI]

Jiang, M., Rifon, N., Cotten, S. R., Alhabash, S., Tsai, H. S., Shillair, R., Larose, R. (2022). Bringing Older Consumers Onboard to Online Banking: A Generational Cohort Comparison. Educational Gerontology, 48(3), 114–131. doi: 10.1080/03601277.2021.2021730 [SSCI]

Tsai, H. S., Rikard, R. V., Cotten, S. R., & Shillair, R. (2019). Senior Technology Exploration, Learning, and Acceptance (STELA) Model: From Exploration to Use – A Longitudinal Randomized Controlled Trial. Educational Gerontology, 45(12), 728–743. doi: 10.1080/03601277.2019.1690802 [SSCI]

Tsai, H. S., Hsu, P., Chang, C., Huang, C., Ho, H., & LaRose, R. (2019). High Tension Lines: Negative Social Exchange and Psychological Well-Being in the Context of Instant Messaging. Computers in Human Behavior, 93, 326–332doi: 10.1016/j.chb.2018.12.034  [SSCI]

Tsai, H. S., Shillair, R., Cotten, S. R., (2017). Social support and ‘playing around’: An examination of how older adults acquire digital literacy with tablet computers. Journal of Applied Gerontology36(1): 29-55. doi: 10.1177/0733464815609440  [SSCI]

Sah, Y. J., Ratan, R., Tsai, H. S., Peng, W., & Sarinopoulos, I., (2017) Are You What Your Avatar Eats? Health-Behavior Effects of Avatar-Manifested Self-Concept, Media Psychology, 20(4), 632-657, doi: 10.1080/15213269.2016.1234397  [SSCI]

Tsai, H. S., Jiang, M., Alhabash, S., LaRose, R., Rifon, N. J., & Cotten, S. R. (2016). Understanding online safety behaviors: A protection motivation theory perspective. Computers & Security, 59, 138-150. doi: 10.1016/j.cose.2016.02.009. [SCIE]

Jiang, M., Tsai, H. S., Cotten, S. R., Rifon, N. J., LaRose, R., & Alhabash, S. (2016). Generational Differences in Online Safety Perceptions, Knowledge and Practices. Educational Gerontology, 42(9):621-634. doi: 10.1080/03601277.2016.1205408  [SSCI]

Tsai, H. S. & LaRose. R. (2015). Broadband Internet Adoption and Utilization in the Inner City: A Comparison of Competing Theories. Computers in Human Behavior, 51, 344-355. doi:10.1016/j.chb.2015.04.022 [SSCI]

Tsai, H. S., Shillair, R., Cotten, S. R., Winstead, V., & Yost, E. (2015). Getting Grandma Online: Are Tablets the Answer for Increasing Digital Inclusion for Older Adults in the U.S.? Educational Gerontology, 41, 695-709. doi: 10.1080/03601277.2015.1048165 [SSCI]

Shillair, R., Cotten, S., Tsai, H. S., Alhabash S., LaRose R., Rifon, N.J. (2015). Online Safety Begins with You and Me: Getting Internet Users to Protect Themselves. Computers in Human Behavior, 48, 199–207. doi:10.1016/j.chb.2015.01.046 [SSCI]

LaRose, R. & *Tsai, H. S. (2014). Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives in studies of online behavior. Computers in Human Behavior, 34, 110–119. doi: 10.1016/j.chb.2014.01.017  *為通訊作者 [SSCI]

Ratan, R. & Tsai, H. S. (2014). Dude, where’s my Avacar?  A mixed-method examination of communication in the driving context. Pervasive and Mobile Computing. doi: 10.1016/j.pmcj.2014.05.011 [SSCI]

LaRose, R., DeMaagd, K., Chew, H., Tsai, H. S., Steinfield, C., Wildman, S. S., & Bauer, J. M. (2012). Measuring sustainable broadband adoption: An innovative approach to understanding broadband adoption and use. International Journal of Communication, 6, 2576–2600.  [SSCI]

蔡欣怡、羅世宏(2007.2)。〈台灣媒體的反美再現:兩大報新聞論述之分析〉,《台大新聞論壇》,6:35-67。

【專書章節、專題文章等】

Tsai, H. S. (in press) Digital Divide. In “Media Section, the Encyclopedia of Taiwan Studies”, edited by Lihyun Lin and Ming-Yeh Rawnsley. Leiden: Brill Academic Publisher

Tsai, H. S. (in press) Hakka Media. In “Media Section, the Encyclopedia of Taiwan Studies”, edited by Lihyun Lin and Ming-Yeh Rawnsley. Leiden: Brill Academic Publisher

蔡欣怡 (2020)。〈迎向國際與新科技:媒體素養教育的挑戰與契機〉。教育部媒體素養教育資源網: https://mlearn.moe.gov.tw/TopicArticle/PartData?key=10644

Skoric, M., Kim, H.K., Tsai, H.S., So, J., Kim, Y.K. (2019). Faculty workshop on how to write good papers and how to publish them. Asian Communication Research, 16(3), 203-217.

Tsai, H. S.,& Lo, S. (2016). Strategies for Media Reform: International Perspectives. Edited by Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney. Chapter 12: Media Reform Movements in Taiwan. Fordham University Press.

LaRose, R., Alhabash, S., Jiang, M., Shillair, R., Tsai, H. S., Cotten, S. R., & Rifon, N. J. (2015). Chapter 10: Communicating online safety. In H. Wang (Ed.), Communication and «The Good Life» (ICA International Communication Association. Annual Conference Theme Book Series V2). pp. 161-180, Peter Lang.

劉忠博、蔡欣怡(2009)。從世界人權宣言第十九條出發:傳播權文獻蒐集與分析(1948-2008)。新聞學研究,98,245-274.[TSSCI]

【英文研討會論文】

Tsai, H. S. (2022). Media and Information Literacy: The fourth level of digital divide. Paper presented at ICA 2022 (Virtual Presentation).

Tsai, H. S. (May, 2020) The Challenges and Future for Minority Ethnic Media: Languages, Identity, and Inner-Ethnic/Inter-Ethnic Communications. Paper to be presented at ICA 2020 Virtual Conference.

Tsai, H. S. (May, 2019). Online Safety Protection and Motivation: Revisiting the PMT Model. Paper to be presented at ICA 2019, Washington D.C.

Tsai, H. S., Hsu, P., Chang, C., Huang, C., Ho, H., & LaRose, R. (May, 2019). High Tension Lines: Negative Social Exchange and Psychological Well-Being in the Context of Instant Messaging. Paper to be presented at ICA 2019, Washington D.C.

Tsai, H. S.(Nov., 2018). Rethinking the third-level digital divide: the gray area of use and non-use. Paper presented at National Communications Association (NCA) 2018 Conference, Salt Lake City, UT.

Tsai, H. S., Rikard, R.V., & Cotten, S. (May, 2018). From Exploration to Use: Senior Technology Exploration, Learning and Acceptance (STELA) Model. Paper presented at ICA 2018 Conference, Prague.

Tsai, H. S. (May, 2017). Digital Inclusion: Bridging the Third-level Digital Divide. Paper presented at ICA 2017, San Diego.

Tsay-Vogel, M., Lin, H-F, Tsai, H.S (May, 2017).Prosocial effects of social TV behaviors on viewers’ sense of community. Paper presented at ICA 2017, San Diego.

Tsai, H. S.(Oct., 2016). Ethnic Media and Communication: The Hakka TV in Taiwan. Paper presented at the 2016 MediAsia conference in Kobe, Japan.

Tsai, H. S. (Aug. 2016). Mobile Broadband: A Cross Country Comparison. Paper presented at the 2016 AEJMC conference. Minneapolis, MN.

Tsai, H.S. (June 2016). Digital Inclusion, Digital Divides, and Online Civic Engagement. Paper presented at the ITS biennial conference. Taipei, Taiwan.

Sah, Y.J., Ratan, R., Tsai, H. S., Peng, W., & Sarinopoulos, I. (Nov., 2015). You Are What You Avatar: Examining Food Choice Effects of Avatar­manifested Self­concept. Paper presented at the annual conference of the National Communication Association, Las Vegas.

Jiang, M., Tsai, H.S., Cotten, S.R., Rifon, N.J., Alhabash, S & LaRose, R. (Nov., 2015). Safe Banking Online: An Investigation of Internet Safety Literacy and Security Protection among Older Adults. Paper presented at the 2015 GSA Annual Meeting, November 1-4, Baltimore, Maryland.

Tsai, H. S. & Bauer, J. M. (October, 2015). Designing Workable Mobile Broadband Policies: Theory and Evidence. the ITS 2015 Regional Conference in Los Angeles.

Ratan, R., Tsai, H. S., Gleiber, E., Kim, A., & Tokarski, J. (September, 2015). AutoUI. Driving Social: Examining how Perceptions of Own Cars and Other Drivers Influence Driving Safety. the 3rd Workshop on User Experience of Autonomous Vehicles at AutoUI’15, September 1–3, 2015, Nottingham, UK.

Jiang, M., Tsai, H. S., Cotten, S. R. Rifon, N. J., Alhabash, S., & LaRose, R. (August, 2015). AEJMC. Generational Differences in Online Safety Perceptions, Knowledge and Practices. Paper presented at AEJMC 2015.

Tsai, H. S. & LaRose, R. (May, 2015). Broadband Internet Adoption and Utilization in the Inner City: A Comparison of Competing Theories. Paper submitted to Computers in Human Behavior. Paper presented at ICA 2015, San Juan, Puerto Rico.

Tsai, H. S., Rikard, R.V., Cotten, S.R., & Shillair, R. (May, 2015). Live and Learn: Older Adults’ Technology Learning, A Quantitative Approach. Paper presented at ICA 2015, San Juan, Puerto Rico.

Bauer, J. M., Tsai, H. S., Koning, K., & Triwibowo, W. (May 2015). The Role of Critical Research in Information Policy: Lazarsfeld Reconsidered. Paper presented at ICA 2015 preconference, “Administrative v. Critical Research: Implications for Contemporary Information Policy Studies ,” Puerto Rico.

Ratan, R., & Tsai, H.S. (May, 2015). Carmunication Effects: Examining How Communication Through and With Cars Influences Driving Safety. Paper presented at 2015 ICA Mobile Pre-Conference, San Juan, Puerto Rico.

【中文研討會發表】

蔡欣怡 (2022)。數位包容理論建構與實踐:第四層數位落差、媒體素養與中介傳播。發表於2022科技部傳播學門成果發表會。

Perng, S-Y., Chen, Y-Y, Fan, M-F., Pan, M-L, Tsai, H. (Jan. 26, 2022). National Governing Pandemics with Digital Technologies in Taiwan, 發表於COVID-19 全球與台灣治理研討會 (Conference on COVID-19, Global and Taiwan Governance),中研院。

蔡欣怡 (2020) 。〈網路安全動機與行為探討〉。發表於中華傳播學會2020年會。銘傳大學。

蔡欣怡(Jul., 2018). 網路安全問題探討: 網路安全保護,從動機談起。發表於中華傳播學會2018年會。玄奘大學。

蔡佳珊、蔡欣怡(2017)。「安全的恐懼」──看遊戲、玩實況: 以恐怖遊戲實況為例。2017年11月11日發表於2017年台灣資訊社會研究學會年會。新竹,交通大學。本文獲得學生論文佳作獎。

蔡欣怡(Oct., 2017). 大數據、物聯網下的美麗與哀愁: 當創新服務遇上競爭與安全爭議,以Uber (優步)、Lyft、滴滴出行網約車為例。收錄於第六屆兩岸通傳法研討會論文集。

蔡欣怡 (2016). 互聯網+電視: 互聯網+時代的電視頻道監理探討。發表於第五屆兩岸通傳法論壇. 2016年10月3日。台南成功大學。

蔡欣怡(2016). 日常生活裡的數位素養: 概念、教育與未來發展。2016年6月19日發表於中華傳播學會2016年會: 數位媒體時代的產製與媒體素養專題座談,中正大學。

蔡欣怡(2015) 。社群媒體與公共參與。2015年11月14日發表於資訊社會2015年會,交通大學。

蔡欣怡(2015)。固網寬頻政策跨國比較分析。收錄於第四屆兩岸通傳法研討會論文集。

【譯文與譯書】

蔡欣怡、劉忠博譯(2008.10)。〈泰國媒體改革之系譜學及其論述〉,《新聞學研究》,97:231-256。

羅世宏、蔡欣怡、薛丹琦合譯(2008)。《質性資料分析:文本、影像與聲音》,台北:五南。

【榮譽】

110年度陽明交通大學績效特優導師獎 

110年度陽明交通大學績優教研人員彈性薪資獎勵 (110-111年) 

109年度交通大學優良教學獎 

104年度科技部延攬特殊優秀人才獎勵 (3-year award, 2015-2017)

教育部98年公費留學 (大眾傳播學門/專業: 傳播理論與政策) (3-year award, 2010-2012)

美國傅爾布萊特留美獎學金 (Fulbright Study Grant, 2-year grant, 2010-2011)

2015 傑出學生教學研究服務三合一獎 (Media & Information MIS PhD Outstanding Doctoral Student Triple Threat Award)

2015 密西根州立大學大學教學認證 (Certification of College Teaching, Michigan State University)

2015 受邀擔任底特律數位落差座談會與談人 (Panelist, Closing The Digital Divide In Detroit, April 25th, 2015, At Paul Roberson Malcolm X Academy , Detroit, Mi. Invited by the African American And African Studies, Michigan State University)

2014 密西根州立大學博士論文獎助 (Dissertation Completion Fellowship, awarded By Michigan State Univ.)

2014 國際傳播學會教師組最佳論文獎 ICA (International Communication Association) Conference: Best Faculty Paper (Communications Law And Policy Division)

2014 新聞與大眾傳播教育學會學生論文第三名 AEJMC (Association For Education In Journalism And Mass Communication ) Conference: Third Place Student Paper (Communications Law And Policy Division)

2014  傑出學生教學研究服務三合一獎 (Michigan State University TISM MISPHD Outstanding Doctoral Student Triple Threat Award)

2014 學生服務獎 (Michigan State University TISM MISPHD Citizenship Award)

2014 Thomas F. Baldwin Endowed 獎學金 (Michigan State University Thomas F. Baldwin Endowed Fellowship)

2014 暑期優秀研究獎 (CAS Summer Research Excellence Award, awarded by the College Of Communications, Michigan State University)

2013 優秀學生獎 (Michigan State University TISM Student Excellence Award)

2013 Kaplan 獎學金 (Michigan State University Kaplan Fellowship)

2013 暑期優秀研究獎 (CAS Summer Research Excellence Award, awarded by the College Of Communications, Michigan State University)

2012-2013 獲得提名並獲選成為新聞系 電傳系與廣告公關系三合一博士班 (媒體與資訊研究博士班) 學生代表 (Elected as the MISPHD Student Representative)

2012 COMPASS 傳播政策獎助 (COMPASS Communications Policy Fellowship, awarded by University of Southern California)

2012 暑期優秀研究獎 (CAS Summer Research Excellence Award, awarded by the College Of Communications, Michigan State University)

2012 最佳論文報告獎 (April. Junior Award for the Best Research Presentation, MISPHD Research Symposium)

【研究計畫】

科技部研究計畫:

科技防疫:新冠肺炎資訊通訊科技採用、防疫效能與假訊息流通之跨國比較

數位包容理論建構與實踐: 第四層數位落差、媒體素養與中介傳播

數位包容理論建構與政策評估:從全球與在地觀點檢視數位落差、數位機會與網路治理

客委會研究計畫:

客家知識體系致遠計畫III.分項群C「重構台三線:地方與族群的再想像」子計畫3: 邁向國際– 台三線的數位行銷再思考

「客家知識體系致遠計畫I」之「子計畫2:族群傳播與客家」