{"id":17238,"date":"2025-02-04T13:38:36","date_gmt":"2025-02-04T05:38:36","guid":{"rendered":"https:\/\/dcat.nycu.edu.tw\/about-us\/department-evolution\/communication-and-cognition-laboratory\/"},"modified":"2026-05-26T12:13:08","modified_gmt":"2026-05-26T04:13:08","slug":"communication-and-cognition-laboratory","status":"publish","type":"page","link":"https:\/\/dcat.nycu.edu.tw\/en\/about-us\/department-evolution\/communication-and-cognition-laboratory\/","title":{"rendered":"Communication &amp; Cognition Lab"},"content":{"rendered":"<h2 class=\"wp-block-post-title\">Communication &amp; Cognition Lab<\/h2>\n\n\n<p>The Communication and Cognition Lab is one of the few research laboratory in Taiwan that integrates communication studies, cognitive psychology, and psychophysiology. By leveraging physiological signals and eye-tracking methodologies, we investigate how the human mind processes mediated messages.<\/p>\n\n\n\n<p>Our research centers on three core areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attention:<\/strong> How the structural and content features of media messages shape attentional allocation, and what downstream effects they have on memory encoding and attitude formation.<\/li>\n\n\n\n<li><strong>Emotion<\/strong>: The definition, elicitation, measurement, and effects of emotional responses in media consumption contexts.<\/li>\n\n\n\n<li><strong>Working Memory<\/strong>:The role of working memory in the processing and comprehension of mediated information.<\/li>\n<\/ul>\n\n\n\n<p>Our findings have been applied across a range of domains, including online communication, brand placement, human-computer interaction, human-AI interaction, and misinformation research.<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"692\" height=\"507\" src=\"https:\/\/dcat.nycu.edu.tw\/wp-content\/uploads\/com_01.jpg\" alt=\"\" class=\"wp-image-16978\" srcset=\"https:\/\/dcat.nycu.edu.tw\/wp-content\/uploads\/com_01.jpg 692w, https:\/\/dcat.nycu.edu.tw\/wp-content\/uploads\/com_01-150x110.jpg 150w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><figcaption class=\"wp-element-caption\">Communication &amp; Cognition Lab<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Communication and Cognition Lab is one of the few research laboratory in Taiwan that integrates communication studies, cognitive psychology, and psychophysiology. By leveraging physiological signals and eye-tracking methodologies, we investigate how the human mind processes mediated messages. Our research centers on three core areas: Our findings have been applied across a range of domains, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15314,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17238","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/17238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=17238"}],"version-history":[{"count":1,"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/17238\/revisions"}],"predecessor-version":[{"id":18734,"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/17238\/revisions\/18734"}],"up":[{"embeddable":true,"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/15314"}],"wp:attachment":[{"href":"https:\/\/dcat.nycu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=17238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}